Africa Expansion (Kenya, Nigeria & Ghana)
Lectrobar – Electrical Components
Situation / Problem Statement
Lectrobar aimed to expand into multiple African markets but required visibility, control, and consistency across a complex multi-country distributor search process.
Task / Objective
Design and execute a transparent, structured distributor-led expansion across Kenya, Nigeria, and Ghana.
Key Hypothesis
A standardized market entry methodology with real-time tracking would improve decision-making and enable coordinated multi-country expansion.
Action / Approach
We implemented a structured distributor scouting process supported by virtual B2B meetings and real-time prospect tracking. This ensured full visibility across markets, consistent evaluation criteria, and efficient progression from scouting to engagement.
Result / Impact
- 3 African markets entered
- Clear visibility and control throughout the market entry process
- Improved coordination across parallel country entries
Key Insight
Transparency and process discipline are critical enablers of successful multi-country expansion in fragmented markets.
Market Entry Specialist 