Leadership & local expertise.
Our experienced leadership team, backed by a network of 25+ local experts across 54 African countries, ensures successful project execution on the ground.
LEADERSHIP
Vincent Oluoch
Managing Partner
EXPERTISE
KEY RESPONSIBILITIES
- Visits to Local Markets
- Business Missions
- Partner Identification
- Client Support During Negotiations
- Client Representation in Market
LOCATION
Based in Nyali, Mombasa, Kenya.
LEADERSHIP
Stephen Mukasa
Associate Partner
EXPERTISE
KEY RESPONSIBILITIES
- Visits to Local Markets
- Business Missions
- Partner Identification
- Client Support During Negotiations
- Sales Process Support
LOCATION
Based in Nairobi, Kenya.
PARTNER NETWORK
Strategic Market Entry Partner
Europe, North America, Asia
Client Acquisition & Advisory
The SMEP serves as the primary point of contact and lead consultant in the manufacturer’s home region. These partners are typically established export specialists, trade associations, chambers of commerce, or trade financial institutions.
KEY RESPONSIBILITIES
Lead Conversion
Engage with manufacturers interested in African expansion, present our service proposals, and secure service agreements.
Onboarding & Reporting
Upon signing a client, the SMEP develops a comprehensive ‘Manufacturer Profile Report’ detailing product specifications, USPs, and technical requirements for potential African distributors.
Client Management
Act as the strategic adviser throughout the project lifecycle, supporting the manufacturer during high-level negotiations.
ROI OUTLOOK
HIGH
SMEP monetizes through manufacturer mandates and long-term advisory relationships.
STRATEGIC IMPACT
- Only serious, export-ready manufacturers enter Africa
- Reduced execution risk for TMEPs and distributors
- Strong pipeline of repeat manufacturer mandates
- Scalable, partner-led Africa market entry ecosystem
PARTNER NETWORK
Target Market Entry Partner
Africa
Distribution Network Activation
The TMEP operates within the target African market and is responsible for identifying, vetting, and securing qualified distributors to represent the manufacturer’s products.
KEY RESPONSIBILITIES
Distributor Identification
Research and shortlist viable distributors aligned with the manufacturer’s product category and market needs.
Vetting & Verification
Conduct due diligence on potential distributors including financial capacity, market reach, and reputation.
Deal Closing
Facilitate and finalize distribution agreements, ensuring terms align with the manufacturer’s strategic goals.
ROI OUTLOOK
SUCCESS FEE
Earned upon securing a signed local distribution agreement.
STRATEGIC IMPACT
- Opens doors to new African distribution networks
- Accelerates time-to-market in target countries
- Provides on-the-ground market intelligence
PARTNER NETWORK
Industry Expert Partner
Global
Technical & Regulatory Advisory
IEPs are specialized consultants (e.g., regulatory experts, supply chain specialists) who provide the technical ‘know-how’ necessary to ensure project compliance and continuity.
KEY RESPONSIBILITIES
Consultation
1-on-1 calls to provide targeted market insights and due diligence.
Project-Based
Time-bound assignments focused on specific research or operational hurdles.
Integrated Support
Ongoing placement (20–40 hours/month) within a client’s team to provide continuous technical oversight.
ROI OUTLOOK
VARIABLE
Depends on project scope and complexity.
STRATEGIC IMPACT
- Ensures regulatory compliance across markets
- Reduces technical risk in market entry
- Provides deep domain expertise on demand
GLOBAL NETWORK
Our Strategic Partners
We collaborate with distinct partner types to ensure a seamless end-to-end export journey from global manufacturers to African markets.
Our current network includes DT Consult (Italy), Globallians (France), RGX Cross-Border Trade Consulting (Argentina), trAIDe GmbH (Germany), Cub Consultants (Netherlands), Atlas Development (France), and WorldPronet (Israel).
REQUEST AN INTRODUCTION
Talk to the right partner.
Tell us a little about your project and which partner you’d like to meet. We’ll respond within 1–2 business days with a tailored introduction.
- Direct intro to a named team member or partner
- No obligation — first conversation is always free
- Coverage across all 54 African markets
| Market Entry Advisory 