Market Entry Consulting
We Open Doors. We Build Partnerships. We Grow Your Business.
Scheaffer & Alpha Partner Advisors (SCA-Partner) is a global partner advisory and market-entry consulting firm helping international companies enter and expand across African markets: market research, distributor and partner search, B2B business matching, trade support, sales representation and partnership development.
What is sold
Four services, one promise.
The services below are the offer. Everything after them is the operating plan behind it — how clients get acquired, what to send them, which leads are hot, and who to build with.
01
Lead Generation — Manufacturers
Six to twelve month structured campaigns that identify and prequalify distributors, importers, dealers and dealers’ commercial partners against your exact criteria.
- Prequalified distributor and importer shortlists
- Warm introductions to retailers and institutions
- Monthly pipeline reporting with named decision-makers
02
Lead Generation — Financial Services
Prequalification campaigns for intermediaries and agents whose clients already have a predefined need for your offering — no cold spray, only mapped demand.
- Advisor, IFA and family-office mapping
- Regulatory-aware introductions per jurisdiction
- Referral agreements drafted and tracked
03
In-Market Business Development
Your team on the ground without the cost of hiring one. Bilingual local representation, clear reporting lines, a decade of refined process.
- Market representation under your brand
- No sourcing, hiring, training or remote oversight cost
- Activity and results reporting every fortnight
04
B2B Business Matching
Curated one-to-one meeting programmes with pre-screened buyers, distributors and institutions — agenda, briefing notes, interpretation and follow-up handled in-market.
- Pre-screened buyers, not exhibition footfall
- Briefing notes before every meeting
- Structured follow-up for 60 days after
Why partners choose us
Local operators. Structured execution. One accountable partner.
We do more than produce market reports or make introductions. Each engagement follows a defined process with clear deliverables, agreed timelines and one accountable partner coordinating the work from market assessment to market development.
Accountable commercial model
Our engagements are structured around clearly defined scope, deliverables and fees. Where appropriate, a success component can be incorporated into the commercial model. We are a consulting firm — not an agent, not a distributor and not commission-only.
Ground presence, not desk research
Our network combines local market expertise with structured international market-entry processes. We work with professionals and specialists across African markets, providing practical insight into distributors, buyers, regulations, procurement channels and commercial conditions.
Dual-sided network
We work with both international suppliers and qualified African distributors. This gives us visibility on both sides of the market and helps us identify partnerships where the product, market opportunity and commercial requirements are genuinely aligned.
Full visibility
Clients receive structured reporting throughout the engagement, including partner research, outreach activity, meetings, responses and deal progress. You know what has been done, what is happening next and where each opportunity stands.
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