Enter Kenya for 90% Less Than a Subsidiary
Full marketing and sales representation in Kenya from €15,000/year. Local expertise, dedicated staff, zero setup hassle.
Why Most Companies Struggle in Kenya
Kenya’s conservative business culture requires local presence—but establishing one is expensive.
The Traditional Way
Opening a subsidiary or sales office in Kenya costs at least €150,000+ annually, covering:
- Company registration & legal fees
- Office rent & utilities
- Staff recruitment & salaries
- Accounting & compliance
- Equipment & operational costs
Risk: High upfront investment with uncertain market acceptance
Our Solution
Full marketing and sales representation for just €15,000/year—less than 10% of subsidiary costs.
- Dedicated liaison office in your company name
- Professional sales team assigned to you
- Full marketing & distribution support
- Pre & post-sales technical assistance
- Monthly reporting & strategy alignment
Benefit: Test the market with minimal risk before committing
Professional Monthly Fee
€1,250/ per month plus commission
Includes rent, phones, computers, utilities, and salaries. Transportation, accommodation, and promotion costs charged separately, upon your approval.
Your Complete Kenya Presence
A full-service representation that operates as your own local office—without the overhead.
Branded Liaison Office
We operate under your company name (e.g., ‘XYZ Kenya’) with professional business cards and local identity.
Distribution Development
Identify, evaluate, and establish relationships with key distributors and retail partners across Kenya.
Dedicated Sales Team
One manager and one sales representative fully dedicated to growing your business in Kenya.
Technical Support
Pre-sales consultations and post-sales technical assistance to support your customers.
Customer Relationships
Build and maintain strong relationships with key accounts, ensuring long-term partnerships.
Monthly Reporting
Transparent monthly and annual reports with strategy adjustments based on market feedback.
From Contract to Market in 6 Months
A structured approach that minimizes risk while maximizing your market understanding.
Months 1 : Preparation
Marketing materials preparation (website, brochures, technical docs). Product and sales training with your team.
Months 3: Outreach
Contact all approved candidates. Set initial meetings. Identify key decision-makers and build relationships.
Months 6: Review
Performance review and market viability assessment. Decision on expansion strategy or market adjustment.
Months 2 : Target Identification
Create comprehensive list of target customers and distributors. Submit for your review and approval.
Months 4-5 : Your Visit
Invite you to Kenya to meet screened prospects. We arrange all meetings, logistics, and accommodation.
Months 6 Plus: Scale Up
Based on test marketing results, continue or expand operations. Adjust working hours and scope as needed.
Frequently Asked Questions
Everything you need to know about entering the Kenyan market with us.
How does the ‘XYZ Kenya’ branded office work? →
We create a liaison office operating under your company name. Your clients and partners will see business cards, email addresses, and materials branded as ‘Your Company Kenya.’ We represent you as your local team, not as a third-party agency.
What industries do you support?→
We work with both consumer goods (requiring distributor networks, retail support, and marketing campaigns) and machinery/industrial sectors (requiring pre- and post-sales technical support). Our team adapts to your specific industry requirements.
What’s included in the €1,250 monthly fee?→
The professional fee covers one manager and one salesperson dedicated to your account, plus office rent, phones, computers, utilities, and salaries. Transportation, accommodation for client visits, and actual promotion costs are charged separately at cost.
How is commission structured?→
Commission is negotiated based on your product margins, sales cycle length, and market conditions. We discuss this during our initial consultation to ensure alignment with your business goals.
Can I visit Kenya to meet prospects?→
Absolutely. Around month 4-5, we invite you to Kenya to meet pre-screened prospects. We arrange all meetings, logistics, and accommodation for your visit. This is a key part of the test marketing phase.
What happens after the 6-month test period?→
After reviewing performance and market viability, you decide whether to continue, expand operations (increase working hours), or withdraw. Many clients continue with adjusted scope based on test marketing results.
Do I need to register a company in Kenya?→
No. That’s the key advantage. We operate as your liaison office without requiring you to establish a legal entity in Kenya, saving you the €150,000+ annual cost of a subsidiary.
How do you report progress?→
We provide detailed monthly reports covering activities, leads, meetings, and market feedback. Annual strategic reviews help adjust our approach. You’ll always have full visibility into what’s happening on the ground.
Ready to Enter the Kenyan Market?
Start with a consultation to discuss your products, target market, and goals. We’ll create a customized strategy for your successful market entry.
Market Entry Specialist 