Enter Markets with Certainty, Not Hope
At best, we help you enter the market with the right local partners, setting you up for sustainable growth. At worst, we help you avoid entering the wrong market at the wrong cost—saving you time, capital, and strategic focus.
Qualified Partners
Not random lists
Measurable Progress
Every phase delivers value
Validated Decisions
Success or strategic clarity
Three Phases to Market Entry
Each phase delivers measurable results. Our fees reflect market complexity and project scope—you pay only for the effort needed to generate real prospects, meetings, and tangible business results.
Phase 1: Research & Contacts
Target Research & Initial Client Contacts
Key Deliverables
- Project Sheet
Comprehensive project documentation within 24 hours
- Long List (15-20)
Extensive list with company details, revenue, employees
- Short List (5-7)
Qualified contacts with engagement status
Key Activities
- Project kickoff & Teams meeting (7-10 days)
- Understand client’s product/service and target profile
- Thorough analysis using Google, trade fairs, databases
- Contact via email, phone/LinkedIn (GDPR compliant)
- Follow-up every 7-10 days between contacts
- Color-code feedback: Green, Yellow, Red
Timeline & Fee
- Timeline: 6-10 weeks
- Fee: €2,000 – €4,000
Phase 2: B2B Meetings
Organization & Execution of Business Meetings
Key Deliverables
- B2B Reports (3-5)
Detailed meeting summaries within 24 hours
- Meeting Schedule
Coordinated meeting invitations and agendas
- Visit Program
2-3 day visit plans with logistics
Key Activities
- Check availability of all parties
- Propose 3 date/time options for meetings
- Schedule meetings ~1 week after proposal
- Send Teams invitations via email and calendar
- Arrive 5 minutes early, introduce parties
- Provide translation support as needed
- Take detailed notes on all discussions
Timeline & Fee
- Timeline: 2-4 weeks
- Fee: €1,500 – €3,000
Phase 3: Follow-Up
Active Client Transformation & Ongoing Support
Key Deliverables
- Monthly Reports
Progress documentation and activity status
- Client Development
Active conversion of prospects to clients
- Strategy Updates
Bimonthly Teams meetings for review
Key Activities
- Transform potential clients into actual clients
- Manage requests for offers and samples
- Coordinate NDA signing processes
- Monitor dispatch and collect feedback
- Organize additional B2B meetings or visits
- Recontact yellow-marked companies
- Real-time updates via email
Timeline & Fee
- Timeline: 6-12 months
- Fee: €750 – €1,500/month
Fee ranges reflect market complexity and project scope, ensuring you pay only for the effort needed to generate real prospects, meetings, and tangible business results.
What Success Looks Like
We don’t sell promises of guaranteed deals. We deliver measurable progress, validated decisions, and commercial outcomes at each phase.
Best-Case Outcome
Successful Market Entry & Revenue Generation
Phase 1 – Research & Contacts
Target market has clear demand; decision-makers are reachable and responsive
- 20 high-quality companies identified
- 7 strong prospects engaged (Green)
- 3–5 immediately interested in commercial discussion
- Shortlist finalized within 6–7 weeks
Phase 2 – B2B Meetings
Prospects already pre-qualified and motivated; client attends well-prepared
- 4–5 high-quality B2B meetings conducted
- Clear next steps (pricing, samples, pilot orders)
- 1–2 partners request exclusivity or advanced negotiations
- Market visit completed smoothly in 2–3 days
Phase 3 – Follow-Up
Fast internal approvals; efficient NDA, pricing, and logistics alignment
- 1–2 signed distributor/importer agreements
- Initial orders placed within 2–4 months
- Market entry validated with revenue traction
- Follow-up phase ends early due to success
Strategic Impact
Successful market entry with signed partners and revenue traction
Worst-Case Outcome
Validated “No-Go” or Strategy Adjustment Decision
Phase 1 – Research & Contacts
Market fragmented or dominated by incumbents; product needs adjustment
- 15–20 companies identified
- 2–3 Green, majority Yellow (interested but non-committal)
- Heavy follow-ups required
- Phase extends closer to 10 weeks
Phase 2 – B2B Meetings
Scheduling delays; meetings are exploratory rather than decision-oriented
- 2–3 meetings held
- Feedback focuses on price sensitivity, credit terms
- Regulatory or exclusivity concerns documented
- No immediate commercial commitments
Phase 3 – Follow-Up
Long internal approval cycles; market entry postponed or re-scoped
- No signed agreement within 6 months
- Clear understanding of why entry is difficult
- What must change identified (pricing, structure, partner type)
- Client exits with validated “no-go or revise strategy” decision
Strategic Impact
Risk avoided, capital preserved, and strategy validated by the market
Best case: We help you enter the market with the right local partners.
Worst case: We help you avoid entering the wrong market at the wrong cost.”
Either way: You exit with a validated, decision-ready outcome.
Ready to Enter Your Target Market?
Let’s discuss your market entry goals and create a tailored approach that delivers real results—whether that’s signed partners or validated strategic clarity.
Your message has been sent
SCHEAFFER & ALPHA PARTNER ADVISORS 