Business culture

Although more business people can now speak and read English, correspondence and literature should be in French.

Morocco is quieter in July, August and the month of Ramadan. Business will still continue, but with shorter office hours.

Risks

Morocco has some challenges, include low-level corruption, French-language bureaucracy, a poorly educated workforce and a large informal or ‘grey’ economy.

Routes to market

Ways to get started in the Moroccan market include:

· exporting directly

· setting up a company

· appointing a distributor or agent

It’s a good idea to appoint a local representative, even if you export directly.

For more information visit SCA-Partners offices or visit our website; www.sca-partners.com