A strategic alliance is a cooperative arrangement between two or more businesses and is designed to achieve a shared goal. A Canadian or European and a Sub-Saharan Africa company, for example, could form an alliance to operate in a Sub-Saharan Africa regional market. Ideally, the strengths of the two firms would complement each other and enhance their joint competitiveness in that market.

Strategic alliances are designed to share risk and thus require a considerable level of cooperation and trust between the two companies. Establishing such a relationship with a foreign partner may allow you to expand your business in that market and gain access to resources that would be very difficult to acquire by yourself. SCA-Partners assist client in finding the right partner for strategic alliances.