A foreign businesses can consider entering the markets market in a number of ways:

1. Marketing (non-exclusive arrangement) -A foreign business engages an African company to render marketing services on its behalf.
2. Distributor –A foreign business appoints an African company to act as its distributor.
3. Joint Venture -A foreign businesses operating in Africa are not required to establish joint ventures but they can be advantageous. This arrangement can expand distribution capacity and local service providers can assist with after-sales services.
4. Establish a local office –This route to market requires additional commitment but offers a foreign businesses significant advantages, including proximity to the customer, a greater insight into the market and more control over operations and financing

SCA-Partner helps you to identify strategic business partners in your key markets in Africa, regardless of which type of partnership you are looking for ( e.g., with manufacturers, suppliers, distributors, licensees, sales representatives, research collaborations, etc). We will offer appropriate service and strategic advice in all related matters.

Our service includes the identification of short-listed business partners, the creation of individual company profiles, and outreach to those potential partners. Potential partners can first be identified and selected with regard to our client’s needs. Then, we offer comprehensive assistance during negotiations with possible candidates.