Objective: To understand behaviors of consumers, perceptions and use cases of lending practices in [Kenya, Tanzania, Zambia, Nigeria, Egypt].
Research questions:
I. What channels [for credit] are currently being used and how effectively are they
covering borrowers’ financial needs?
II. What are the features of informal tools that borrowers value the most and which have
the highest potential to convert to formal sources in the market?
III. What are the remaining gaps/unmet financial needs?