African markets offer great opportunities for cosmetics and makeup products sellers. With increasing income-level in the future, more and more people are expected to afford cosmetic and makeup products. Also, the current trends are increasing the consumption of makeup products. We see great potential in this sector thanks to the following points:

• The population and income-level are increasing at the same time in Africa. Many people are shifting from low-income level to middle-income level. This will increase the demand for cosmetics and beauty products.
• Cosmetic products sell very fast and fast-moving. They are durable and they don’t expire fast. They can stay on the shelf for some years without any defects.

African investors can choose two options when they are entering the cosmetics sector. Firstly, they can be an exclusive distributor of a foreign famous company. This is suggested for the first years. Secondly, they can create their private-label cosmetic brands. This option will give them more flexibility, however, please note that the initial investment amount is much more. There are already European-African investments in the cosmetics sector.

SCA-Partner is the exclusive general distributor of famous European beauty brands. We are looking for local distributors and we support them in terms of marketing and advertising. Our products include perfumes, highlighters, foundations, lipsticks, eye pencils, makeup remover wipes, nail polish, bb creams, etc.