For several years, we helped our clients to understand the Kenyan market by conducting market research projects.

To understand the Kenyan market, we offer three approaches: Market research, market visit, and opportunity screening.

Market Research is an important tool to understand the market conditions in Kenya, the market size, the competition, and the trends. This gives you important insights before entering the market, setting the strategy, or deciding on local investments.

The Kenyan market with its 60 million inhabitants,is an attractive market to sell products, services and to produce locally.

If you would like to have an easy-to-read and clear-cut formatted report which is prepared according to your questions about the Kenyan market, we are the right partner for you.

We offer market research for Kenya, Uganda, Tanzania, Rwanda, Nigeria, Egypt, Ghana, Zambia, and Ethiopia

Advantages of conducting a Market Analysis in Kenya with SCA-Partner

We offer

• Several years of market analysis experience in Kenya and have conducted hundreds of projects in 20+ different industries.
• relevant insight. No matter how niche your sector is, we look at the market through the eyes of our clients, talk to the right people and understand how to filter the relevant data.
• a tailor-made research scope, from answering a few questions up to a fully comprehensive market analysis with board presentations.
• a flexible approach and can integrate our clients into the project steering, enabling them to dynamically adjust the research focus according to upcoming findings.
• a highly developed methodology to research the markets.

SCA-Partner’s Market Research Methodology and Tools for the Kenyan Market

We have proven methodology and tools which we can easily customize to your research needs.

Each research project can be a unique combination of:

• Desk research
• Phone interviews
• Face-to-face in-depth interviews
• Site visits
• Online surveys
• Focus Groups

Typical Scope for Market Research in Kenya

• Market size
• Market structure
• Sales & distribution channels in Kenya
• Key players (competition, customers and other stakeholders)
• Market shares
• Trends & developments in Kenya
• Forecasts
• Cost structure
• Location analysis
• SWOT analysis

Client Examples for Market Research in Kenya

Below are a few selected case studies to give more insight into the work we typically conduct for our clients:

Market Size Estimations for the Kenyan Section of a Published Global Syndicated Study

Client situation: A global market research company that publishes syndicated studies, as well as tailored custom reports, needed comprehensive data regarding Kenya for its Global lubricant Market Analysis.

Project Scope: A comprehensive study of desk research, phone interviews, and in-depth face-to-face interviews conducted in parallel with other countries as part of a global team. The final report outlines a comprehensive and in-depth analysis of commercial & consumer automotive finished lubricants as well as industrial products with end-use industries, trade classes, major suppliers, and market trends.

Result: New estimations and forecasts for the lubricant market in Kenya have been produced in a classification which is much more detailed than ever before.

Strategy for Reentering Kenyan Market

Client situation: A leading stationery company was willing to reenter the Kenyan market with the most suitable strategy.

Project Scope: SCA-Partner formed a flexible team together with market experts to gather information on the market structure, market size, competitors, distribution channels, market trends, marketing and advertising activities, sales conditions, and costs, by desk research and face-to-face interviews with manufacturers, distributors and wholesalers. Overall market size, as well as segment market sizes, were estimated both as value and volume together with growth forecasts.

Result: SCA-Partner showed a clear picture of such a difficult and unique market and provided all the required information on how to do business in the stationery sector to achieve success. Accordingly, the client decided on the right profile of the local partner and targeted the right customer portfolio in Kenya.

Result: The client saw where the market potential is in each industry and understood how to develop its business in Kenya. The study resulted in concrete sales deals.

Location analysis for an investment

Client situation: An Indian manufacturer of pharmaceuticals was searching for a production location around greater Nairobi Kenya.

Project scope: SCA-Partner analyzed Kenya according to the priorities of the client such as easy access to transportation, suppliers, and availability of the necessary infrastructure. In addition to contacting real estate agencies and organized zones, SCA-Partner gathered detailed information by desk research on the regions where the available lands are located. An overall analysis and recommendations were provided together with important cost items. Site visits to those regions were arranged and accompanied to help the client to better understand the experiences in Kenya.

Result: The client was able to compare the lands and regions in terms of prices, infrastructure, costs, and other qualities. In the end, an alternative location recommended by SCA-Partner found to be more promising.

Market Research for investments

Client situation: A global outsourcing service provider, headquartered in France, was willing to increase its understanding of the Kenyan market in nine business segments as well as to identify, assess and implement growth opportunities in the Kenyan market through M&A, BPO or Greenfield investment.

Project scope: The project was managed by an international team at Nairobi Kenya in close cooperation with the client‘s employees both in France . SCA-Partner conducted comprehensive market analysis and competitor analysis in 11 niche segments in 4 main sectors which are E-commerce, Financial Services, Supply Chain Management, and Marketing & Data Services. After evaluation of each report together with their Client, selected growth opportunities were analyzed further in detail with solid steps to follow for a board presentation.

Result: The project delivered valuable insights for each sector which helped the client to make the right decisions for their next steps also including narrowing down the number of industries to focus on the more high potential ones.

Our additional services to understand the Kenyan market:

Market visit to Kenya

This service is often used as an alternative solution for a lower budget. Our clients are using it also in addition to a market research to discuss with stake holders face-to-face in Kenya. We accompany such visits in Kenya and give intercultural support in addition. Such visits are fully organized, starting from a pick-up at the airport to the travel organization with all visits, which is very helpful especially in Nairobi.

If personally traveling to Kenya is not an option, we can organize online meetings as well.

Opportunity screening in Kenya

Opportunity screening is a very pragmatic approach to understand the full potential of the Kenyan market. Usually, we conduct a representative number of interviews with potential customers in Kenya to understand the full potential. The results are often used by our clients to contact the created leads