Client situation: A global outsourcing service provider, headquartered in France, was willing to increase its understanding of the Kenyan market in nine business segments as well as to identify, assess and implement growth opportunities in the Kenyan market through M&A, BPO or Greenfield investment.

Project scope: The project was managed by an international team at Nairobi Kenya in close cooperation with the client‘s employees both in France . SCA-Partner conducted comprehensive market analysis and competitor analysis in 11 niche segments in 4 main sectors which are E-commerce, Financial Services, Supply Chain Management, and Marketing & Data Services. After evaluation of each report together with their Client, selected growth opportunities were analyzed further in detail with solid steps to follow for a board presentation.

Result: The project delivered valuable insights for each sector which helped the client to make the right decisions for their next steps also including narrowing down the number of industries to focus on the more high potential ones.