Client situation: A leading stationery company was willing to reenter the Kenyan market with the most suitable strategy.

Project Scope: SCA-Partner formed a flexible team together with market experts to gather information on the market structure, market size, competitors, distribution channels, market trends, marketing and advertising activities, sales conditions, and costs, by desk research and face-to-face interviews with manufacturers, distributors and wholesalers. Overall market size, as well as segment market sizes, were estimated both as value and volume together with growth forecasts.

Result: SCA-Partner showed a clear picture of such a difficult and unique market and provided all the required information on how to do business in the stationery sector to achieve success. Accordingly, the client decided on the right profile of the local partner and targeted the right customer portfolio in Kenya.

Result: The client saw where the market potential is in each industry and understood how to develop its business in Kenya. The study resulted in concrete sales deals.