GROW YOUR INTERNATIONAL SALES

Finding clients abroad is always a challenge, and business development in Burkina Faso is no different. You need the right contacts, and once you reach the decision-maker, you need the right sales pitch. SCA-Partner has local experts in the country who understand the market and the business culture. We identify and approach the right organizations for you. Our continuous presence in Burkina Faso ensures trust and prompt follow-up.

HOW TO SELL YOUR PRODUCT OR SERVICE IN BURKINA FASO?

Burkina Faso, located in West Africa, is a landlocked country with a population exceeding 23 million people as of 2023. Its economy is primarily based on agriculture, mining (particularly gold), livestock, and increasingly, telecommunications and textiles.

BURKINABÉ BUSINESS CULTURE

French is the official language in Burkina Faso and is widely used in business communications. Burkinabé business culture values respect, hospitality, and building strong personal relationships. Understanding local customs and traditions is crucial for successful business interactions.

NEGOTIATION TACTICS IN BURKINA FASO

To present your business favorably to Burkinabé clients, consider these tactics:

• Build a strong reputation and credibility for your business.
• Maintain a respectful and professional demeanor.
• Focus on nurturing personal relationships and trust.
• Be prepared for detailed negotiations and demonstrate flexibility in your proposals.

OUR STRUCTURED APPROACH FOR FINDING INTERNATIONAL CLIENTS

SCA-Partner offers a proven methodology to initiate or expand your sales in Burkina Faso. Leveraging our local expertise and presence in over 30 countries, we assist in refining your market strategy and identifying suitable clients or partners.

Month 1

SCAN PHASE

• Introduce your company and its offerings.
• Receive an initial list of potential distributors, partners, or clients.
• Gather feedback on your product or service in the Burkinabé market.
• Gain insights into local competitors.

Month 2

LAUNCH PHASE

• Develop a tailored sales pitch for the Burkinabé market with our expert guidance.
• Expand and refine your list of target clients.
• Initiate contact with key decision-makers.
• Evaluate and adjust your approach based on initial responses.

Month 3 and Beyond

GROW PHASE

• Continuously expand your list of target clients until all relevant ones are identified.
• Persistently pitch your product or service and follow up on leads.
• Receive comprehensive monthly reports detailing our activities and progress.

Select Burkina Faso as your target country to view pricing and package details:

• Market Pioneer: from € 390 per month
• Market Explorer: from € 780 per month
• Market Conqueror: from € 1560 per month