GROW YOUR INTERNATIONAL SALES

Finding clients abroad is always a challenge, and business development in Ethiopia is no different. You need the right contacts, and once you reach the decision-maker, you need the right sales pitch. SCA-Partner has local people in the country who know the market and the business culture. We find and approach the right organizations for you. Our continuous presence in Ethiopia ensures trust and prompt follow-up.

HOW TO SELL YOUR PRODUCT OR SERVICE IN ETHIOPIA?

Ethiopia, located in the Horn of Africa, is the second-most populous country in Africa with over 120 million people as of 2023. Its economy is one of the fastest-growing on the continent, driven by agriculture, manufacturing, and services, particularly in the areas of telecommunications and finance.

ETHIOPIAN BUSINESS CULTURE

Amharic is the official language in Ethiopia, but English is widely used in business. Ethiopian business culture is formal and hierarchical. Building relationships and trust is essential, and patience is often required as decisions may take time and involve multiple levels of approval.

NEGOTIATION TACTICS IN ETHIOPIA

The following guidelines will help project your business favorably to your Ethiopian clients:

• Establish and maintain a strong reputation and credibility.
• Show respect for formalities and the hierarchical nature of Ethiopian business.
• Build personal relationships and trust over time.
• Be prepared for detailed negotiations and flexible in your terms.

OUR STRUCTURED APPROACH FOR FINDING INTERNATIONAL CLIENTS

SCA-Partner has a proven methodology to start or increase your sales in Ethiopia. Our local teams in over 30 countries help you define your pitch and find and convince the right sales channels or clients.

Month 1

SCAN PHASE

• Introduce your company and offerings.
• Receive an initial list of potential distributors, partners, or clients.
• Gather feedback on your product or service in the Ethiopian market.
• Gain insights into local competitors.

Month 2

LAUNCH PHASE

• Develop a tailored sales pitch for the Ethiopian market with our guidance.
• Expand and refine your list of target clients.
• Initiate contact with key decision-makers.
• Evaluate and adjust your approach based on initial responses.

Month 3 and Beyond

GROW PHASE

• Continuously expand your list of target clients until all relevant ones are identified.
• Persistently pitch your product or service and follow up on leads.
• Receive comprehensive monthly reports detailing our activities and progress.

Select Ethiopia as your target country to view pricing and package details:

• Market Pioneer : from € 390 per month
• Market Explorer : from € 780 per month
• Market Conqueror: from € 1560 per month