GROW YOUR INTERNATIONAL SALES

Finding clients abroad is always a challenge, and business development in Ghana is no different. You need the right contacts, and once you reach the decision-maker, you need the right sales pitch. SCA-Partner has local people in the country who know the market and the business culture. We find and approach the right organizations for you. Our continuous presence in Ghana ensures trust and prompt follow-up.

HOW TO SELL YOUR PRODUCT OR SERVICE IN GHANA?

Ghana, located in West Africa, is a country with a population exceeding 30 million people as of 2023. It features a diverse economy with key sectors including agriculture, mining, manufacturing, services, and telecommunications.

GHANAIAN BUSINESS CULTURE

English is the official language in Ghana and is widely used in business settings. Ghanaian business culture emphasizes hospitality, respect for hierarchy, and building strong personal relationships. Understanding local customs and traditions is crucial for successful business interactions.

NEGOTIATION TACTICS IN GHANA

To present your business favorably to Ghanaian clients, consider these tactics:

• Establish a strong reputation and credibility for your business.
• Maintain a friendly and respectful demeanor.
• Focus on building personal connections and trust.
• Be prepared for detailed negotiations and demonstrate flexibility in your proposals.

OUR STRUCTURED APPROACH FOR FINDING INTERNATIONAL CLIENTS

SCA-Partner offers a proven methodology to initiate or expand your sales in Ghana. With our local expertise and presence in over 30 countries, we assist in refining your market strategy and identifying suitable clients or partners.

Month 1

SCAN PHASE

• Introduce your company and its offerings.
• Receive an initial list of potential distributors, partners, or clients.
• Gather feedback on your product or service in the Ghanaian market.
• Gain insights into local competitors.

Month 2

LAUNCH PHASE

• Develop a tailored sales pitch for the Ghanaian market with our expert guidance.
• Expand and refine your list of target clients.
• Initiate contact with key decision-makers.
• Evaluate and adjust your approach based on initial responses.

Month 3 and Beyond

GROW PHASE

• Continuously expand your list of target clients until all relevant ones are identified.
• Persistently pitch your product or service and follow up on leads.
• Receive comprehensive monthly reports detailing our activities and progress.

Select Ghana as your target country to view pricing and package details:

• Market Pioneer: from € 390 per month
• Market Explorer: from € 780 per month
• Market Conqueror: from € 1560 per month