GROW YOUR INTERNATIONAL SALES

Finding clients abroad is always a challenge, and business development in Kenya is no different. You need the right contacts, and once you reach the decision-maker, you need the right sales pitch. SCA-Partner has local people in the country who know the market and the business culture. We find and approach the right organizations for you. Our continuous presence in Kenya ensures trust and prompt follow-up.

HOW TO SELL YOUR PRODUCT OR SERVICE IN KENYA?

Kenya, located in East Africa, is known for its diverse population of approximately 54 million people as of 2023. It is a regional economic powerhouse with a GDP per capita of about $2,010 USD in 2023. Kenya’s economy is diverse, with key sectors including agriculture, manufacturing, tourism, and services.

KENYAN BUSINESS CULTURE

English and Swahili are the official languages in Kenya. Kenyan business culture is characterized by a mix of traditional values and modern business practices. Relationships are important in Kenyan business dealings, and personal connections often play a crucial role in decision-making.

NEGOTIATION TACTICS IN KENYA

The following guidelines will help project your business favorably to your Kenyan clients:

• Establish a strong reputation for your business.
• Maintain a respectful and courteous demeanor.
• Understand that decisions may take time as relationships are built.
• Be prepared for negotiation and flexibility in deals.

OUR STRUCTURED APPROACH FOR FINDING INTERNATIONAL CLIENTS

SCA-Partner has a proven methodology to start or increase your sales in a new market. Our local teams in over 30 countries help you define your pitch and find and convince the right sales channels or clients.

Month 1

SCAN PHASE

• Introduce your company and offerings.
• Receive a preliminary list of potential distributors, partners, or clients.
• Gather initial feedback on your product or service.
• Gain insights into local competition.

Month 2

LAUNCH PHASE

• Develop a tailored pitch for the Kenyan market with our guidance.
• Expand and refine your list of target clients.
• Initiate contact with key decision-makers.
• Evaluate and adjust your approach as necessary.

Month 3 and Beyond

GROW PHASE

• Expand your list of target clients until all relevant ones are identified.
• Continue pitching and follow up on leads.
• Receive detailed monthly reports on our activities and progress.

Select your target country (Kenya) to view pricing and package details:

• Market Pioneer : from € 390 per month
• Market Explorer : from € 780 per month
• Market Conqueror : from € 1560 per month