GROW YOUR INTERNATIONAL SALES

Finding clients abroad presents unique challenges, particularly when exploring business opportunities in Botswana. Success in this market demands strategic insights and local expertise. At SCA-Partner, our dedicated team possesses deep knowledge of Botswana’s business landscape and cultural dynamics. We excel in identifying key contacts and crafting tailored sales strategies aligned with your business objectives.

HOW TO SELL YOUR PRODUCT OR SERVICE IN BOTSWANA?

Botswana, located in Southern Africa, boasts a population of over 2.5 million people as of 2023. The country’s economy is anchored in mining (diamonds and minerals), tourism, agriculture, and services. Its stable political environment and commitment to economic diversification make it an attractive destination for international business.

BOTSWANAN BUSINESS CULTURE

English is the official language in Botswana, widely used in business communications. Respect, honesty, and building strong personal relationships are integral to Botswanan business culture. Understanding local customs and values is crucial for establishing and nurturing successful business relationships.

NEGOTIATION TACTICS IN BOTSWANA

When negotiating with Botswanan clients, consider the following tactics:

• Maintain professionalism and demonstrate credibility throughout interactions.
• Focus on building trust and fostering long-term relationships.
• Customize proposals to align with local market preferences and needs.
• Be prepared for detailed negotiations, emphasizing mutual benefit and understanding.

OUR STRUCTURED APPROACH FOR FINDING INTERNATIONAL CLIENTS

SCA-Partner offers a structured approach to help you enter or expand your presence in the Botswanan market. Leveraging our extensive local knowledge and global presence spanning over 30 countries, we assist in refining your market strategy and connecting you with suitable clients or partners.

Month 1

SCAN PHASE

• Introduce your company and offerings to the Botswanan market.
• Receive an initial list of potential distributors, partners, or clients.
• Gather feedback on market perception of your product or service.
• Gain insights into local competitors and market dynamics.

Month 2

LAUNCH PHASE

• Develop a tailored sales pitch for Botswana with our expert guidance.
• Expand and refine your list of target clients based on initial insights.
• Initiate contact with key decision-makers and stakeholders.
• Adjust your approach based on early responses and market feedback.

Month 3 and Beyond

GROW PHASE

• Continuously expand your network of potential clients and partners.
• Persistently present your product or service and follow up on leads.
• Receive detailed monthly reports outlining our activities and progress.

Select Botswana as your target country to view pricing and package details:

• Market Pioneer: from € 390 per month
• Market Explorer: from € 780 per month
• Market Conqueror: from € 1560 per month