GROW YOUR INTERNATIONAL SALES

Finding clients abroad presents unique challenges, particularly when exploring business opportunities in Lesotho. Success in this market demands strategic insights and local expertise. At SCA-Partner, our dedicated team possesses deep knowledge of Lesotho’s business landscape and cultural dynamics. We excel in identifying key contacts and crafting tailored sales strategies aligned with your business objectives.

HOW TO SELL YOUR PRODUCT OR SERVICE IN LESOTHO?

Lesotho, a high-altitude, landlocked country in Southern Africa, has a population of approximately 2.2 million people as of 2023. The country’s economy is driven by sectors such as textiles and garments, agriculture, mining (diamonds), and remittances from workers in South Africa. Its scenic landscapes and rich cultural heritage make it a unique market for international business.

LESOTHO BUSINESS CULTURE

English and Sesotho are the official languages in Lesotho, with English being widely used in business communications. Respect, professionalism, and building strong personal relationships are fundamental to Lesotho business culture. Understanding local customs, etiquette, and the importance of social connections are crucial for successful business engagements.

NEGOTIATION TACTICS IN LESOTHO

When negotiating with Lesotho clients, consider the following tactics:

• Demonstrate professionalism and credibility throughout interactions.
• Emphasize building trust and fostering long-term relationships.
• Customize proposals to align with local market preferences and needs.
• Be prepared for detailed negotiations, focusing on mutual benefit and sustainability.

OUR STRUCTURED APPROACH FOR FINDING INTERNATIONAL CLIENTS

SCA-Partner offers a structured approach to help you enter or expand your presence in the Lesotho market. Leveraging our extensive local knowledge and global presence spanning over 30 countries, we assist in refining your market strategy and connecting you with suitable clients or partners.

Month 1

SCAN PHASE

• Introduce your company and offerings to the Lesotho market.
• Receive an initial list of potential distributors, partners, or clients.
• Gather feedback on market perception of your product or service.
• Gain insights into local competitors and market dynamics.

Month 2

LAUNCH PHASE

• Develop a tailored sales pitch for Lesotho with our expert guidance.
• Expand and refine your list of target clients based on initial insights.
• Initiate contact with key decision-makers and stakeholders.
• Adjust your approach based on early responses and market feedback.

Month 3 and Beyond

GROW PHASE

• Continuously expand your network of potential clients and partners.
• Persistently present your product or service and follow up on leads.
• Receive detailed monthly reports outlining our activities and progress.

Select Lesotho as your target country to view pricing and package details:

• Market Pioneer: from € 390 per month
• Market Explorer: from € 780 per month
• Market Conqueror:from € 1560 per month