GROW YOUR INTERNATIONAL SALES

Finding clients abroad presents unique challenges, particularly when exploring business opportunities in São Tomé and Príncipe. Success in this market demands strategic insights and local expertise. At SCA-Partner, our dedicated team possesses deep knowledge of São Tomé and Príncipe’s business landscape and cultural dynamics. We excel in identifying key contacts and crafting tailored sales strategies aligned with your business objectives.

HOW TO SELL YOUR PRODUCT OR SERVICE IN SÃO TOMÉ AND PRÍNCIPE?

São Tomé and Príncipe, an island nation located in the Gulf of Guinea, has a population of approximately 220,000 people as of 2023. The country’s economy is primarily driven by agriculture (cocoa, coffee, and palm oil), fishing, and tourism. Its rich biodiversity, strategic location, and emerging oil sector make it an attractive destination for international business.

SÃO TOMÉ AND PRÍNCIPE BUSINESS CULTURE

Portuguese is the official language in São Tomé and Príncipe and is widely used in business communications. Respect, professionalism, and building strong personal relationships are fundamental to the business culture. Understanding local customs, etiquette, and the importance of social connections are crucial for successful business engagements.

NEGOTIATION TACTICS IN SÃO TOMÉ AND PRÍNCIPE

When negotiating with São Toméan clients, consider the following tactics:

• Demonstrate professionalism and credibility throughout interactions.
• Emphasize building trust and fostering long-term relationships.
• Customize proposals to align with local market preferences and needs.
• Be prepared for detailed negotiations, focusing on mutual benefit and sustainability.

OUR STRUCTURED APPROACH FOR FINDING INTERNATIONAL CLIENTS

SCA-Partner offers a structured approach to help you enter or expand your presence in the São Tomé and Príncipe market. Leveraging our extensive local knowledge and global presence spanning over 30 countries, we assist in refining your market strategy and connecting you with suitable clients or partners.

Month 1

SCAN PHASE

• Introduce your company and offerings to the São Tomé and Príncipe market.
• Receive an initial list of potential distributors, partners, or clients.
• Gather feedback on market perception of your product or service.
• Gain insights into local competitors and market dynamics.

Month 2

LAUNCH PHASE

• Develop a tailored sales pitch for São Tomé and Príncipe with our expert guidance.
• Expand and refine your list of target clients based on initial insights.
• Initiate contact with key decision-makers and stakeholders.
• Adjust your approach based on early responses and market feedback.

Month 3 and Beyond

GROW PHASE

• Continuously expand your network of potential clients and partners.
• Persistently present your product or service and follow up on leads.
• Receive detailed monthly reports outlining our activities and progress.

Select São Tomé and Príncipe as your target country to view pricing and package details:

• Market Pioneer: from € 390 per month
• Market Explorer: from € 780 per month
• Market Conqueror: from € 1560 per month