GROW YOUR INTERNATIONAL SALES

Finding clients abroad can be a challenging endeavor, especially when exploring business opportunities in The Gambia. It requires strategic insights and local expertise to navigate this market effectively. At SCA-Partner, we have a dedicated team with in-depth knowledge of The Gambian business landscape and cultural dynamics. We specialize in identifying key contacts and crafting tailored sales strategies aligned with your business objectives.

HOW TO SELL YOUR PRODUCT OR SERVICE IN THE GAMBIA?

The Gambia, situated in West Africa, has a population of approximately 2.5 million people as of 2023. Its economy is diverse, with key sectors including agriculture, tourism, and services. The country’s geographical location along the Gambia River offers unique trade and investment opportunities.

GAMBIAN BUSINESS CULTURE

English is the official language in The Gambia, widely used in business communications. Respect, courtesy, and building strong personal relationships are highly valued in Gambian business culture. Understanding local customs and traditions is essential for establishing successful business relationships.

NEGOTIATION TACTICS IN THE GAMBIA

When negotiating with Gambian clients, consider the following tactics:

• Maintain a professional demeanor and demonstrate credibility.
• Emphasize building trust and fostering long-term relationships.
• Customize your proposals to align with local market preferences and needs.
• Be prepared for detailed negotiations, focusing on mutual benefits.

OUR STRUCTURED APPROACH FOR FINDING INTERNATIONAL CLIENTS

SCA-Partner offers a structured approach to help you enter or expand your presence in the Gambian market. With our extensive local knowledge and a global presence spanning over 30 countries, we assist in refining your market strategy and connecting you with suitable clients or partners.

Month 1

SCAN PHASE

• Introduce your company and offerings to the Gambian market.
• Receive an initial list of potential distributors, partners, or clients.
• Gather feedback on market perception of your product or service.
• Gain insights into local competitors and market dynamics.

Month 2

LAUNCH PHASE

• Develop a tailored sales pitch for The Gambia with our expert guidance.
• Expand and refine your list of target clients based on initial insights.
• Initiate contact with key decision-makers and stakeholders.
• Adjust your approach based on early responses and market feedback.

Month 3 and Beyond

GROW PHASE

• Continuously expand your network of potential clients and partners.
• Persistently present your product or service and follow up on leads.
• Receive detailed monthly reports outlining our activities and progress.

Select The Gambia as your target country to view pricing and package details:

• Market Pioneer: from € 390 per month
• Market Explorer: from € 780 per month
• Market Conqueror: from € 1560 per month