OUR LOCAL TEAMS PLAN & EXECUTE

If Nigeria is a relatively unknown market for you, you need a clear market entry strategy. This may be different from the strategies you have used so far, as the market structure and the competition are different. SCA-Partner helps you to develop your market entry strategy on the go. We scan the market, launch your product, and grow your sales, constantly monitoring the responses and improving your approach.

OPPORTUNITIES FOR INTERNATIONAL BUSINESS IN NIGERIA

Nigeria, strategically located in West Africa, has a population of around 223 million as of 2023. The country is known for its diverse cultural heritage, blending various ethnic and linguistic groups, and natural attractions like beaches and national parks.

Nigeria’s economy, with a GDP per capita of about $2,400 USD in 2023, is characterized by its oil and gas industry, which is a significant contributor to its GDP. The country also has a growing manufacturing sector, producing goods such as cement, food products, and textiles. Agriculture and telecommunications are important as well, with Nigeria being one of the largest markets for mobile communications in Africa.

Major cities include Lagos, the largest city and a major financial center; Abuja, the capital city known for its political significance; Port Harcourt, a key oil industry hub; Kano, a commercial center in the north; and Ibadan, rich in history and culture.

OUR STRUCTURED APPROACH FOR MARKET ENTRY

SCA-Partner has a proven methodology to start or increase your sales in a new market. Our local teams in over 30 countries help you define your pitch and find and convince the right sales channels or clients. Select your target country and click on the package to see what we do for you each month.

Month 1: SCAN PHASE

• Tell us more about your company and offering
• Get a first long-list of potential distributors, partners, or clients
• Receive feedback from them on your product or service
• Get an overview of the competition

Month 2: LAUNCH PHASE

• With our help, develop the right pitch for this market
• See the list of targets growing
• We pitch your product to the right decision makers
• Evaluate with us and adjust the approach where needed

Month 3 and further: GROW PHASE

• See the list of targets growing until we have all relevant ones
• We continue pitching and also follow up on your leads
• Follow-up on interested prospects or leave it to us
• Every month you receive a full report on all contacts we had

Target country: Nigeria

Our package to see what we do for you:

• Market pioneer from € 390 per month
• Market explorer from € 780 per month
• Market conqueror from € 1560 per month