GROW YOUR INTERNATIONAL SALES

Finding clients abroad is always a challenge, and business development in Kenya is no different. You need the right contacts, and once you reach the decision-maker, you need the right sales pitch. SCA-Partner has local people in the country who know the market and the business culture. We find and approach the right organizations for you. Our continuous presence in Kenya ensures trust and prompt follow-up.

HOW TO SELL YOUR PRODUCT OR SERVICE IN KENYA?

Kenya, located in East Africa, is a country with a population exceeding 53 million people as of 2023. It boasts a diverse economy encompassing sectors such as agriculture, technology, tourism, manufacturing, and finance.

KENYAN BUSINESS CULTURE

English and Swahili are widely spoken in business settings in Kenya. Building personal relationships and trust is highly valued in Kenyan business culture. Respect for hierarchy, patience in negotiations, and understanding local customs are essential for successful business interactions.

NEGOTIATION TACTICS IN KENYA

To present your business favorably to Kenyan clients, consider the following tactics:

• Establish a strong reputation and credibility for your business.
• Maintain a respectful and patient demeanor.
• Emphasize building personal relationships and trust.
• Be prepared for detailed discussions and flexibility in negotiations.

OUR STRUCTURED APPROACH FOR FINDING INTERNATIONAL CLIENTS

SCA-Partner offers a proven methodology to initiate or expand your sales in Kenya. With our presence in over 30 countries, our local teams assist in refining your pitch and identifying suitable sales channels or clients.

Month 1: SCAN PHASE

• Introduce your company and its offerings.
• Receive an initial list of potential distributors, partners, or clients.
• Gather feedback on your product or service in the Kenyan market.
• Gain insights into local competitors.

Month 2: LAUNCH PHASE

• Develop a tailored sales pitch for the Kenyan market with our expert guidance.
• Expand and refine your list of target clients.
• Initiate contact with key decision-makers.
• Evaluate and adjust your approach based on initial responses.

Month 3 and Beyond: GROW PHASE

• Continuously expand your list of target clients until all relevant ones are identified.
• Persistently pitch your product or service and follow up on leads.
• Receive comprehensive monthly reports detailing our activities and progress.

Select Kenya as your target country to view pricing and package details:

• Market Pioneer: from € 390 per month
• Market Explorer: from € 780 per month
• Market Conqueror: from € 1560 per month