OUR LOCAL TEAMS PLAN & EXECUTE

If Ethiopia is a relatively unknown market for you, you need a clear market entry strategy. This may be different from the strategies you have used so far, as the market structure and the competition are different. SCA-Partner helps you to develop your market entry strategy on the go. We scan the market, launch your product, and grow your sales, constantly monitoring the responses and improving your approach.

OPPORTUNITIES FOR INTERNATIONAL BUSINESS IN ETHIOPIA

Ethiopia, strategically located in the Horn of Africa, has a population of around 123 million as of 2023. The country is known for its rich cultural heritage, ancient history, and significant contributions to African civilization.

Ethiopia’s economy, with a GDP per capita of about $900 USD in 2023, is characterized by its agricultural sector, which includes coffee, cereals, and horticultural products. The country also has a growing industrial sector, producing goods such as textiles, leather products, and processed foods. The services sector, particularly telecommunications and banking, are significant contributors to the economy.

Major cities include Addis Ababa, the capital and a major commercial hub; Dire Dawa, a key industrial city; Mekelle, known for its historical significance and industrial activities; Gondar, rich in history and culture; and Awasa, a growing economic center in the south.

OUR STRUCTURED APPROACH FOR MARKET ENTRY

SCA-Partner has a proven methodology to start or increase your sales in a new market. Our local teams in over 30 countries help you define your pitch and find and convince the right sales channels or clients. Select your target country and click on the package to see what we do for you each month.

Month 1: SCAN PHASE
– Tell us more about your company and offering
– Get a first long-list of potential distributors, partners, or clients
– Receive feedback from them on your product or service
– Get an overview of the competition

Month 2: LAUNCH PHASE
– With our help, develop the right pitch for this market
– See the list of targets growing
– We pitch your product to the right decision makers
– Evaluate with us and adjust the approach where needed

Month 3 and further: GROW PHASE
– See the list of targets growing until we have all relevant ones
– We continue pitching and also follow up on your leads
– Follow-up on interested prospects or leave it to us
– Every month you receive a full report on all contacts we had

Target country: Ethiopia

Our package to see what we do for you:

• Market pioneer from € 390 per month
• Market explorer from € 780 per month
• Market conqueror from € 1560 per month