GROW YOUR INTERNATIONAL SALES

Expanding into international markets can be challenging, and business development in Kenya is no exception. Success requires the right contacts, and once you connect with key decision-makers, the right sales pitch is essential. SCA-Partner has a local presence in Kenya with a team familiar with the market and the business culture. We identify and approach the right organizations for you, and our ongoing presence in Kenya ensures trust and prompt follow-up.

HOW TO SELL YOUR PRODUCT OR SERVICE IN KENYA?

Kenya, located in East Africa, has a growing population of over 55 million people and is one of the most vibrant economies on the continent. Key sectors include agriculture, financial services, manufacturing, telecommunications, and tourism, providing diverse opportunities for international businesses.

KENYAN BUSINESS CULTURE

English and Swahili are the official languages in Kenya, and the business culture places high value on personal connections and trust. Business interactions often require patience, respect for relationships, and acknowledgment of the local hierarchy.

NEGOTIATION TACTICS IN KENYA

These strategies will help position your business effectively for Kenyan clients:

• Build a strong reputation and credibility for your business.
• Approach negotiations with a blend of professionalism and respect.
• Understand that decision-making may involve consultations and consensus.
• Be prepared for negotiations and show flexibility in your offers.

OUR STRUCTURED APPROACH FOR FINDING INTERNATIONAL CLIENTS

SCA-Partner has a refined methodology to start or expand your sales in Kenya. Our teams in over 30 countries help you craft your pitch and connect with the right sales channels or clients.

Month 1

SCAN PHASE

• Introduce your company and offerings.
• Receive an initial list of potential distributors, partners, or clients.
• Gather feedback on your product or service in the Kenyan market.
• Gain insights into local competitors.

Month 2

LAUNCH PHASE

• Develop a tailored sales pitch for the Kenyan market with our guidance.
• Expand and refine your list of target clients.
• Initiate contact with key decision-makers.
• Evaluate and adjust your approach based on initial responses.

Month 3 and Beyond

GROW PHASE

• Continuously expand your list of target clients until all relevant ones are identified.
• Persistently pitch your product or service and follow up on leads.
• Receive comprehensive monthly reports detailing our activities and progress.

Select Kenya as your target country to view pricing and package details:

• Market Pioneer: from €390 per month
• Market Explorer: from €780 per month
• Market Conqueror: from €1560 per month