Comoros, with a population of about 870,000 people, is a small island nation in the Indian Ocean. Despite limited infrastructure and high poverty levels (over 40% of the population lives below the poverty line), the country relies heavily on imports for consumer goods. Its trade is centered on the main islands of Grande Comore (Ngazidja), Anjouan, and Mohéli, with most commercial activity focused in Moroni, the capital.

Market Context & Trade Landscape

• Import‑dependent economy: Comoros imports almost all foodstuffs, beverages, fuel, machinery, vehicles, textiles, and household products.
• Port reliance: Goods enter primarily through the Port of Moroni on Grande Comore and secondary ports on Anjouan and Mohéli.
• Urban concentration: Most formal retail activity is located in Moroni and Mutsamudu (Anjouan).
• E‑commerce potential: Internet penetration is still low (around 30–35%), but mobile money services like Mvola are growing and enabling small‑scale digital payments.
• Key partners: Major imports come from the UAE, China, France, Tanzania, and Madagascar.

Distribution & Retail Channels

• Modern supermarkets & retail stores: A few supermarkets and minimarkets operate in Moroni and Mutsamudu, serving middle‑income and expatriate customers.
• Wholesale distributors: Importers based in Moroni handle bulk goods and supply smaller shops and hotels.
• Informal retail: Open‑air markets, kiosks, and street vendors dominate distribution in rural and island communities.
• Digital & e‑commerce platforms: Online trade is at an early stage but growing via social media sales and mobile payments.

Recommended Market Entry Strategy

• Focus on Moroni as your hub: It is the administrative and commercial center with the main port and access to key distributors.
• Partner with established importers and wholesalers: These players already navigate island logistics and customs.
• Build informal networks: Work with market vendors and small shop owners to expand reach across the islands.
• Pilot mobile‑enabled sales: Use mobile money services and social platforms to test demand and build visibility.
• Plan shipping and customs carefully: Account for inter‑island transport, high freight costs, and clearance procedures.

How SCA‑Partner Supports You

• Trade and channel‑market analysis
• Distributor and retailer identification and vetting
• E‑commerce pilot and digital logistics setup
• Import licensing, customs clearance, and clearance strategies
• Trademark registration, regulatory compliance, and due diligence

Local Support That Matters
Entering Comoros means navigating small but unique island markets, informal retail structures, and logistical challenges. SCA‑Partner, based in Nairobi with presence across 54 African countries, provides the local expertise and reliable partnerships you need to enter Comoros effectively.

That’s where we come in.
👉 Visit us at: www.scapartner.com