Madagascar, with a population of approximately 30 million people (2023), is an island nation off Africa’s southeast coast known for its unique biodiversity, agrarian economy, and growing consumer market. As infrastructure improves and economic reforms take shape, Madagascar is drawing increased interest from companies looking to access the Indian Ocean region.

For businesses targeting expansion, Madagascar offers rising demand for imported goods. Key imports include machinery, vehicles, petroleum products, pharmaceuticals, processed foods, construction materials, chemicals, and electronics—creating broad opportunities across multiple sectors.

The key to success? Finding the right distributors & retail channels.

• Antananarivo, the capital and largest city, serves as the main gateway for trade and commerce, housing the largest importers, wholesalers, distributors, and modern retail outlets.
• Other coastal hubs like Toamasina (Tamatave)—home to the nation’s primary seaport—and emerging regional cities such as Fianarantsoa and Mahajanga, are important for distribution and last-mile reach.

Working with distributors who understand Madagascar’s import regulations, customs systems, and logistics—especially in navigating complex infrastructure and seasonal transport—is essential. Aligning with grocery chains, building-supply outlets, pharmacy networks, and specialty retailers helps ensure your products reach consumers efficiently and effectively.

Areas We Can Support You in Madagascar

• Basic statistics about Madagascar
• Exporting to Madagascar
• Importing from Madagascar
• Investing/Incorporating in Madagascar
• Manufacturing in Madagascar
• Trademark registration in Madagascar
• Other notes on doing business in Madagascar
• Finding distributors and retail buyers in Madagascar

Local Support in Africa

SCA-Partner, based in Nairobi, Kenya, with a network of experts in 54 African countries, offers:

• Market research & economic insights
• Tailored market entry strategy
• Sourcing local distributors & retail partners
• Marketing and sales representation

Entering the Madagascan or broader African markets—or scaling your business across the region—requires a trusted partner on the ground.

That’s where we come in.

👉 Visit us at: www.scapartner.com