Sudan, with a population of over 48 million people (2023), is strategically located at the crossroads of North Africa and Sub‑Saharan Africa. Despite recent challenges, Sudan remains a market with untapped potential, rich natural resources, and growing demand for essential goods and services. Its location along the Red Sea also makes it a key gateway to regional trade routes.

For businesses looking to expand, Sudan offers opportunities across diverse sectors. Key imports include machinery, vehicles, petroleum products, foodstuffs, pharmaceuticals, chemicals, and manufactured goods—creating space for international suppliers and brands to establish themselves in a developing market.

The key to success? Finding the right distributors and retail channels.
Khartoum, the capital and largest city, is Sudan’s commercial hub, home to major importers, wholesalers, and retail networks. Port Sudan, the country’s main seaport, is critical for trade and distribution, while other growing urban centers present emerging opportunities. Partnering with experienced distributors who understand Sudan’s regulatory environment, import processes, and market dynamics is vital. Aligning with established retail outlets or specialized distributors will ensure your products reach the right buyers efficiently.

Areas we can support you:

• Basic statistics about Sudan
• Exporting to Sudan
• Importing from Sudan
• Investing/Incorporating in Sudan
• Manufacturing in Sudan
• Trademark registration in Sudan
• Other notes on doing business in Sudan
• Finding distributors and retail buyers in Sudan

Local Support in Africa
SCA-Partner is a leading consulting company specializing in trade, investment, and international marketing, based in Nairobi, Kenya, with a network of experts in 54 African countries. We provide market research, market entry strategies, local partner and distributor searches, and representation for marketing and sales.

When entering the Sudanese or broader African markets—or expanding your business in the region—you need a trusted local partner on the ground. That’s where we come in.

👉 Visit us at: www.scapartner.com