Kenya is a key economic powerhouse within the East African Community (EAC), aiming to be the region’s trade and logistics hub.

The ongoing implementation of the African Continental Free Trade Area (AfCFTA) agreement further solidifies this ambition, opening up a market of 1.3 billion people.

Investors can leverage Kenya’s strategic location and well-developed infrastructure (e.g., the Port of Mombasa, Standard Gauge Railway) as a gateway to the wider EAC and AfCFTA markets.

Regulatory harmonization within the EAC, though ongoing, is slowly reducing trade barriers.

Manufacturers can establish regional distribution centers, benefiting from reduced tariffs and increased market access.

Brand owners should develop regional strategies, recognizing diverse consumer needs across the EAC while leveraging Kenya as a central point for brand building and distribution.

Country: Kenya
Generated: 2026-01-12