| Market Entry Advisory

01 · THE CHALLENGE

A European packaging manufacturer with strong EU market share wanted to enter Nigeria — Africa’s largest consumer market — but had no local presence, no distributor relationships, and limited visibility into regulatory requirements for industrial packaging imports. Previous attempts through generic trade missions had stalled at mid-level meetings without commercial outcomes.

02 · OUR APPROACH

1. Mapped Nigeria’s top 15 packaging distributors against the client’s product portfolio and commercial fit.
2. Pre-qualified 5 finalists through on-the-ground due diligence by our Lagos representative.
3. Secured a fast-track briefing with the Federal Ministry of Industry, Trade & Investment to clarify SON certification pathways.
4. Hosted a curated 3-day buyer roadshow in Lagos with C-level introductions and signed NDAs.

03 · RESULTS

• 3 exclusive regional distribution agreements signed within 90 days.
• First container shipped and invoiced in week 11 — ahead of plan.
• Established a permanent commercial footprint with a local country manager hired through our network.

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