| Market Entry Advisory

01 · THE CHALLENGE

An Asian agritech scale-up needed to build a temperature-controlled supply chain from the Port of Mombasa across the East African Community. They faced fragmented logistics providers, opaque customs procedures, and no relationships with the Kenya Ports Authority — risking spoilage rates above 20% and unsustainable unit economics.

02 · OUR APPROACH

1. Built a partner shortlist across 4 logistics tiers: cold-chain freight, customs brokerage, last-mile, and warehousing.
2. Facilitated direct introductions to senior officials at the Kenya Ports Authority and KRA Customs.
3. Negotiated a consortium framework agreement with 3 anchor logistics partners covering Kenya, Uganda, Tanzania, Rwanda, and Burundi.
4. Embedded a regional operations advisor for the first 90 days post-launch.

03 · RESULTS

• 12 vetted partners contracted across the EAC supply chain.
• 38% reduction in landed unit cost vs. initial pilot.
• Spoilage rate brought down from 22% to under 4%.
• Operational across 5 EAC countries within 6 months.

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