SCHEAFFER & ALPHA PARTNER ADVISORS

Market Entry Specialists

Market Entry Specialist • 54+ African Countries

Find Your Perfect

Distribution Partners

We help companies identify, approach, and close deals with qualified distributors, retailers, and importers in 54 African countries. Proven methodology, measurable results.

Start Your Market Entry
View Our Methodology

54 African countries

Markets Covered

150 Plus

Partnerships Created

85%

Success Rate

OUR METHODOLOGY

Three Phases to Market Entry

Three phases to market entry. Each phase delivers measurable results—you pay only for the effort needed to generate real prospects and tangible business results.

Phase 1

Research & Contacts

Target Research & Initial Client Contacts

6-10 weeks

From €2,200

Key Deliverables

Project Sheet

Comprehensive documentation within 24 hours

Long List (15-20)

Long list with company details, revenue, employees

Short List (5-7)

Qualified contacts with engagement status

Key Activities

  • Project kickoff & Teams meeting (7-10 days)
  • Understand client’s product & target profile
  • Analysis using Google, trade fairs, databases
  • Contact via email, phone/LinkedIn
  • Follow-up every 7-10 days between contacts
  • Color-code feedback: Green, Yellow, Red

Best Case

  • 20 high quality companies identified
  • 7 strong prospects engaged

Worst Case

  • 15-20 companies identified Market barriers documented
Phase 2

B2B Meetings

Face-to-Face Partner Meetings

2-3 weeks

From €1,600

Key Deliverables

4-5 Meetings

High-quality B2B meetings with qualified prospects

Meeting Reports

Detailed outcomes and next steps documented

Partner Selection

Recommended partners for advancement

Key Activities

  • Schedule meetings with Green-status prospects
  • Prepare meeting agendas and presentations
  • Conduct on-site or virtual B2B meetings
  • Document feedback and commercial signals
  • Identify potential exclusivity discussions
  • Provide partner recommendation report

Best Case

  • 4-5 meetings conducted

Worst Case

  • Strategy adjustments identified
Phase 3

Follow-Up

Commercial Closure & Agreement

2-4 months

From €780/Month

Key Deliverables

Agreements

Signed distributor/importer agreements

Initial Orders

First commercial orders placed

Market Entry

Validated market entry with revenue traction

Key Activities

  • Negotiate terms with selected partners
  • Coordinate NDA and contract reviews
  • Facilitate pricing and logistics alignment
  • Support sample and pilot order coordination
  • Track agreement progress to signature
  • Validate market entry success metrics

Best Case

  • 1-2 signed agreements
  • Revenue traction achieved

Worst Case

  • Risk avoided, capital preserved
  • Clear path forward defined
SUCCESS STORIES

Proven Results Across Industries

See how we’ve helped companies like yours successfully enter new markets and build lasting distribution partnerships.

Multi-Country (Africa)

Mazzoni S.r.l.
Industrial Cleaning Equipment

1 multi-country agreement signed
“The structured evaluation and shortlisting process gave us confidence at every step. Meetings were highly targeted, and negotiations are progressing with strong partners.”

Alessandro Mazzoni

Managing Director

28
Companies Evaluated

5
Distributor Meetings

1
Agreement Signed

OUR ESTIMATE YOUR INVESTMENT

Pricing

Get an instant estimate based on your market entry needs. Volume discounts apply for multiple markets.

No Hidden Fees

Transparent pricing, pay per phase

Flexible Engagement

Start with Phase 1, add more as needed

Results-Based

You pay for effort that generates results

Select Phases

Phase 1: Research & Contacts

€2,200

Target research, long list, short list of qualified contacts

Phase 2: B2B Meetings

€1,600

4-5 high-quality meetings with qualified prospects

Phase 3: Follow-Up & Closure

€780/Month

Negotiation support through to signed agreements

Your Estimate For 1 market

Phase 1€2,200
Phase 2€1,600
Phase 3€780
Estimated Total
€4,580

*Starting prices. Final quote depends on market complexity.

Get Custom Quote
AFRICAN MARKET COVERAGE

Unlock Business Opportunities in 54 African Countries

We help you find distributors and retail buyers across 54 African countries. Our local expertise ensures culturally appropriate approaches.

Find distributors and retail buyers in Algeria

Find distributors and retail buyers in Angola

Find distributors and retail buyers in Benin

Find distributors and retail buyers in Botswana

Find distributors and retail buyers in Burkina Faso

Find distributors and retail buyers in Burundi

Find distributors and retail buyers in Cabo Verde

Find distributors and retail buyers in Cameroon

Find distributors and retail buyers in CAR

Find distributors and retail buyers in Chad

Find distributors and retail buyers in Comoros

Find distributors and retail buyers in Congo

Find distributors and retail buyers in Côte d’Ivoire

Find distributors and retail buyers in DRC

Find distributors and retail buyers in Djibouti

Find distributors and retail buyers in Egypt

Find distributors and retail buyers in Equatorial Guinea

Find distributors and retail buyers in Eritrea

Find distributors and retail buyers in Eswatini

Find distributors and retail buyers in Ethiopia

Find distributors and retail buyers in Gabon

Find distributors and retail buyers in Gambia

Find distributors and retail buyers in Ghana

Find distributors and retail buyers in Guinea

Find distributors and retail buyers in Guinea-Bissau

Find distributors and retail buyers in Kenya

Find distributors and retail buyers in Lesotho

Find distributors and retail buyers in Liberia

Find distributors and retail buyers in Libya

Find distributors and retail buyers in Madagascar

Find distributors and retail buyers in Malawi

Find distributors and retail buyers in Mali

Find distributors and retail buyers in Mauritania

Find distributors and retail buyers in Mauritius

Find distributors and retail buyers in Morocco

Find distributors and retail buyers in Mozambique

Find distributors and retail buyers in Namibia

Find distributors and retail buyers in Niger

Find distributors and retail buyers in Nigeria

Find distributors and retail buyers in Rwanda

Find distributors and retail buyers in STP

Find distributors and retail buyers in Senegal

Find distributors and retail buyers in Seychelles

Find distributors and retail buyers in Sierra Leone

Find distributors and retail buyers in Somalia

Find distributors and retail buyers in South Africa

Find distributors and retail buyers in South Sudan

Find distributors and retail buyers in Sudan

Find distributors and retail buyers in Tanzania

Find distributors and retail buyers in Togo

Find distributors and retail buyers in Tunisia

Find distributors and retail buyers in Uganda

Find distributors and retail buyers in Zambia

Find distributors and retail buyers in Zimbabwe

Choosing Your Distribution Channel

Identifying top retail chains is relatively easy. Approaching and convincing them is a much bigger challenge. Here’s how to think about your options.

Ready to Enter Your Target Market?

Let’s discuss your market entry goals and create a tailored approach that delivers real results—whether that’s signed partners or validated strategic clarity.

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