Three Phases to Market Entry
Three phases to market entry. Each phase delivers measurable results—you pay only for the effort needed to generate real prospects and tangible business results.
Research & Contacts
Target Research & Initial Client Contacts
6-10 weeks
From €2,200
Key Deliverables
Project Sheet
Comprehensive documentation within 24 hours
Long List (15-20)
Long list with company details, revenue, employees
Short List (5-7)
Qualified contacts with engagement status
Key Activities
- Project kickoff & Teams meeting (7-10 days)
- Understand client’s product & target profile
- Analysis using Google, trade fairs, databases
- Contact via email, phone/LinkedIn
- Follow-up every 7-10 days between contacts
- Color-code feedback: Green, Yellow, Red
Best Case
20 high quality companies identified & 7 strong prospects engaged
Worst Case
15-20 companies identified & Market barriers documented
B2B Meetings
Face-to-Face Partner Meetings
2-3 weeks
From €1,600
Key Deliverables
4-5 Meetings
High-quality B2B meetings with qualified prospects
Meeting Reports
Detailed outcomes and next steps documented
Partner Selection
Recommended partners for advancement
Key Activities
- Schedule meetings with Green-status prospects
- Prepare meeting agendas and presentations
- Conduct on-site or virtual B2B meetings
- Document feedback and commercial signals
- Identify potential exclusivity discussions
- Provide partner recommendation report
Best Case
4-5 meetings conducted
Worst Case
Strategy adjustments identified
Follow-Up
Commercial Closure & Agreement
2-4 months
From €780/Month
Key Deliverables
Agreements
Signed distributor/importer agreements
Initial Orders
First commercial orders placed
Market Entry
Validated market entry with revenue traction
Key Activities
- Negotiate terms with selected partners
- Coordinate NDA and contract reviews
- Facilitate pricing and logistics alignment
- Support sample and pilot order coordination
- Track agreement progress to signature
- Validate market entry success metrics
Best Case
1-2 signed agreements & Revenue traction achieved
Worst Case
Risk avoided, capital preserved & Clear path forward defined
African Market Entry Specialist 