Ethiopia, with a population of over 126 million people (2023), is Africa’s second‑most populous country and one of the fastest‑growing economies on the continent. Strategically located in the Horn of Africa, Ethiopia serves as a key gateway to East Africa, with Addis Ababa hosting the African Union headquarters and acting as a major diplomatic and commercial hub.

For companies looking to expand, Ethiopia presents a rapidly growing consumer market and significant demand for imports. Key imports include machinery, electrical equipment, vehicles, pharmaceuticals, processed foods, chemicals, and industrial inputs—opening doors for international suppliers and brands across multiple sectors.

The key to success? Finding the right distributors and retail channels.
Addis Ababa, Ethiopia’s capital and economic center, is the primary entry point for imported goods and home to major wholesalers, importers, and retail chains. Other growing commercial cities such as Dire Dawa, Mekelle, and Bahir Dar are emerging as regional trade hubs. Working with experienced distributors who understand Ethiopia’s regulatory framework, import procedures, and market dynamics is essential for smooth entry. Partnering with established retail networks or specialty stores further ensures that products reach target consumers effectively.

Areas we can support you:

• Basic statistics about Ethiopia
• Exporting to Ethiopia
• Importing from Ethiopia
• Investing/Incorporating in Ethiopia
• Manufacturing in Ethiopia
• Trademark registration in Ethiopia
• Other notes on doing business in Ethiopia
• Finding distributors and retail buyers in Ethiopia

Local Support in Africa
SCA-Partner is a leading consulting company specializing in trade, investment, and international marketing, based in Nairobi, Kenya, with a network of experts in 54 African countries. We provide market research, market entry strategies, local partner and distributor searches, and representation for marketing and sales.

When entering the Ethiopian or African markets—or expanding your business in the region—you need a trusted local partner on the ground. That’s where we come in.

👉 Visit us at: www.scapartner.com