Our Practices

01

Business Partnering

In a business partnership, two or more organisations share their expertise, solutions and services to increase their presence in specific market sectors. We view a business partnership as a long-term relationship, which excludes the possibility of competition between the partners.

The direct benefits of business partnering are accelerated growth, increased revenues, an enhanced value proposition for the customer and a higher return on investment. Moreover, partnering costs less and can be more flexible than a merger or acquisition.

In an alliance, two or more organisations work together to create a set of solutions or services for the user(s) / purchaser(s). Outside the alliance, the parties continue to pursue their own individual strategies and objectives, and may even compete directly. In our definition, an alliance can be a short-term arrangement.

Our Partnering and Alliance Management Programme assists our client to define and test strategy; identify, evaluate and engage with compatible organisations; test the market; and prepare, launch, implement and (when appropriate) exit the partnership / alliance.

Case studies can be provided upon request.→


02

Joint Ventures

In a joint venture, two or more organisations create a legal entity to develop a new set of services.

In addition to its specific legal characteristics, the joint venture may develop its own brand, create its own management team, and use its own balance sheet to develop the business. A joint venture can have a fixed life to deliver a specific project, or an open-ended life.

Our Joint Venture Programme supports our client to determine the relative merits of a joint venture; assists with negotiating commercial terms; launches the joint venture; ensures fair and efficient disclosure of information; and supports the effective winding-up of the joint venture at the end of its useful life.

Case studies can be provided upon request.→


03

New Market Entry

Entrants to a new market often look for alliances, joint ventures or partnerships to maximise the chances of success and minimise risk associated with new market entry.

Successful diversification into new markets involves market research and careful risk management, often in association with the partnerships and alliances in which we specialise.

Our New Market Entry Services include market research; identifying and arranging introductions; recommendations and support with presenting the business case to take account of local market and industry sensitivities; identifying and planning for forthcoming public tenders and major trade shows; managing the response to public tenders; and full service execution as part of our client’s team.

Case studies can be provided upon request.→


04

Start-Up and Early Stage Management

We bring to bear our partnering and new market entry skills by investing management expertise in new and emerging businesses — especially where the client looks for alliances, joint ventures or partnerships to maximise the chances of success and manage risk.

We support our early-stage clients with planning, preparation and review of information processes and systems, and, as required, in negotiation with Funders.

We have been involved with successful start-ups in various sectors.

Case studies can be provided upon request.→