The gap we close
Market entry consulting is broken. Here’s what breaks it.
After a decade opening African markets for European, Asian and South American exporters, we know exactly where the industry hands clients a bill without a buyer. We built our firm to fix each of them.
Decks that don’t close deals.
Industry default
Most market entry advice ends at a strategy report — a beautiful PDF, priced in five figures, that no buyer will ever sign.
How we work
We deliver signed distribution agreements. The deck is a by-product, not the deliverable.
No skin in the game.
Industry default
The industry standard is a flat retainer, paid regardless of outcome. Your risk. Their fee.
How we work
Our fees only fully vest when your first commercial order ships. We win when you win.
Parachute consultants.
Industry default
Firms fly in a partner from London, run three interviews, and call it “local intelligence”.
How we work
30+ contract specialists live in the target markets — agronomists, engineers, regulatory people. Nairobi, Kampala, Kigali, Dar, Addis. On the ground before you land.
Entity-first, evidence-last.
Industry default
Standard playbook: register a subsidiary, hire an expatriate, spend two years and $400k proving demand you could have tested for a fraction.
How we work
In-market representation lets you sell before you incorporate. Graduate to your own entity only after the numbers earn it.
Handovers into a void.
Industry default
Report delivered. Slack cools. Consultant vanishes. You inherit a shortlist you can’t reach and contracts you can’t enforce.
How we work
We stay in the room. Our team becomes your commercial team until distribution is live and your local hire is trained.
Scheaffer & Alpha Partner Advisors 