Represent European wineries and distilleries seeking licensed African importers and on-trade distributors.
The opportunity
Wineries and distilleries across Italy, France, Spain, Portugal and Central Europe are looking for licensed importers able to build a brand in the on-trade before pushing into retail. Ranges run from entry-level everyday wines to appellation and reserve tiers, plus liqueurs, grappa, gin and vermouth.
Why the African market works for this product line
Hotel, restaurant and lounge culture in African capitals sustains a premium wine list, and duty-free and tourism corridors add volume. Wine is a relationship business: brands travel through sommeliers, buyers and events rather than through price alone, which favours distributors who can invest in trade activation.
Who European manufacturers want to meet
- Licensed alcohol importers and bonded warehouse operators
- On-trade distributors serving hotels, restaurants and lounges
- Duty-free and travel-retail operators
- Premium retail and specialist wine shops
What to check before you import wines & spirits
- Excise licensing and duty structures vary sharply by country – model landed cost first
- Labelling rules on alcohol content, allergens and health warnings differ by market
- Temperature management protects wine quality; avoid deck-stowed containers where possible
- Trade marketing support and sample allowance should be negotiated in the agreement
How to be matched with a European manufacturer
Email b2bpartnerships stating that you are interested in wines & spirits within Food & Beverage, together with the countries you cover, your sales channels and your indicative volumes. Our desk reviews the active mandates, identifies the European companies that fit and coordinates an online B2B meeting — no travel required and no upfront fee to express interest.
Frequently asked questions
Do I need a licence before the B2B meeting?
Not to meet, but producers will ask about your import licence and bonded storage before they quote.
Will producers support brand building?
Many contribute samples, POS material and occasional visits or virtual tastings for your trade customers.
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