Market Entry Test Africa (META).
SCA-Partner offers a fixed-fee Market Entry Test directly to European companies ready to explore their next market, designed to connect them with qualified commercial partners in Africa through a focused, results-oriented approach based in Nairobi.
Identify & qualify
We select 5–8 relevant importers, distributors or commercial partners, matched to your product and target market.
Engage & introduce
We approach decision-makers, introduce your company and offer, and assess their actual commercial interest.
Validate the opportunity
We collect direct feedback on pricing, market positioning and potential routes to distribution.
Meet the right partners
We arrange online B2B meetings with qualified companies genuinely interested in exploring a partnership.
Tailored Three-Month Market Tests.
We run one focused test of about three months, from research to introductions. We qualify 5–8 importers, distributors or commercial partners, approach decision-makers to assess their interest, collect feedback on pricing and positioning, then arrange online B2B meetings.
The most effective way to test a market is to pay only when a qualified conversation starts.
Our Market Entry Test Services:
Deliver a fixed success-based fee of €3,500, payable only after at least one qualified online B2B meeting is held. If no qualified meeting takes place, you pay nothing.
Connecting Companies with Qualified Partners
Our approach introduces your company and offer to decision-makers who have expressed genuine interest in evaluating a commercial partnership. Qualification criteria and scope are agreed before we start.
Understanding the Needs of Companies Testing a New Market.
By collecting direct feedback on pricing, positioning and distribution routes before you commit further, we ensure expansion decisions rest on evidence, leading to fewer leaps of faith.
Understanding Your Offer
We aim at matching partner profiles to your product, sector and target market, from food and beverage to industrial goods and technology.
Utilizing Local Insight
Starting in Nairobi and the Kenyan Coast, we assess other African markets around your partner requirements and commercial priorities.
Leveraging Shared Accountability
A limited financial commitment and a concrete commercial objective keep results ahead of reports.
SCA-Partner · Introductions and relationship support, not guaranteed sales outcomes. Final commercial and contractual decisions remain yours.
SCA-Partner — Scheaffer & Alpha Partner Advisors · 17th Floor, CEA Building, Nairobi, Kenya · +254 728 268 568 · info@scapartner.com
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