Market entry & international business development
Enter new markets on your terms. No upfront fee — you pay when it works.
A 36-month program that maps your target market, builds a longlist of 30-plus qualified buyers, and runs the outreach through to signed business — remunerated through commission on the revenue it creates.
Program length
36 months
Upfront fee
None
Basis
Success commission
The program
Eight steps, from first workshop to final report.
A fixed sequence, run by SCA-Partner together with an assigned expert from our network of sector and regional specialists. Every step has defined deliverables.
Remote workshop with agenda, milestone planning and documented minutes. Roles, responsibilities and deliverables are fixed up front.
A 45-minute jour fixe every four weeks on strategy, lead status and next steps, with AI-summarised minutes shared after each call.
A longlist of at least 30 importers, distributors and retailers, ABC-prioritised with verified decision-maker contacts on the A/B list.
Email, phone and LinkedIn outreach to prioritised buyers, fully documented, targeting a minimum of 10 qualified meetings per year.
10 B2B meetings organised and moderated, virtual or at trade fairs, with agendas, background research and documented outcomes.
Cultural and commercial guidance around each negotiation. Final pricing, legal and contractual decisions stay entirely with you.
A local point of contact for you and your buyers over 36 months, repeating steps 3–7 each year to keep the pipeline growing.
A consolidated report: buyer lists, outreach records, meeting outcomes, conversions and recommendations for the next phase.
How the 36 months break down.
A phase band, not a project Gantt
Kick-off, buyer longlist and ABC prioritisation, expert sessions running.
Outreach to A/B buyers, first B2B meetings, negotiation support begins.
Meeting cadence and follow-up build toward the first signed business.
Steps 3–7 repeat annually: three new buyers and ten further leads per year.
30+
buyers longlisted and prioritised by fit
10+
qualified B2B meetings every year
3
new buyers targeted per year, plus ten further leads
The commission model
We earn from the revenue we help you create, nothing before.
No upfront payment and no fixed service fee. Commission becomes due only once you have been paid by a buyer introduced or substantially developed in the project.
- Commission applies to net revenues with project contacts only.
- Invoiced within 14 days of your buyer payment clearing.
- Reported quarterly, with a declining rate across the three years.
Year 1- Entry: Commission on net revenues from the first buyers won in the target market.
Year 2- Growth: A reduced rate as the relationships mature and volumes build.
Year 3- Maturity: The lowest rate of the term, then the account is fully yours.
Who it is for
Built for companies opening a new export market.
Producers outside Africa looking for importers, distributors and retail buyers in African markets.
Component and service suppliers who need qualified buyers, not just a trade-fair presence.
Kenyan companies opening a new target market without building a local sales team first.
Companies that would rather carry a commission on won revenue than a fixed consulting retainer.
Let’s talk markets
Tell us which market you want next.
We are based in Cologne and work through a network of regional and sector experts. A short call is enough to judge whether the fit is there.
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