Your export sales specialist for the developing regions of Africa.
SAPA, an SCA-Partner affiliate, is an export marketing and sales agency for brands wanting to expand into the developing regions of Africa. Under an agency partnership we develop and manage sales, marketing and support for your brand in the region — strategic brand management and senior sales representation, delivered as one calibrated desk.
Sectors
Opportunities by sector
Each sector groups the European product opportunities currently available through our desk. Identify the areas relevant to your business and send them to us.
Food & Beverage
European producers of shelf-stable and premium foods looking for African distributors and HoReCa partners.
Machinery & Automation
Capital goods manufacturers seeking African agents, system integrators and industrial buyers.
Building & Interiors
Design-led materials companies looking for representation with African architects, contractors and retailers.
Fashion, Leather & Textiles
Made-in-Europe brands and manufacturers open to African retail partners, licensees and sourcing houses.
Health, Beauty & Pharma
Formulators and equipment manufacturers looking for African distribution and contract-manufacturing partners.
Energy & Environment
Technology suppliers seeking African EPC, utility and industrial counterparts.
Three steps to a live meeting.
Access verified European manufacturers actively seeking African importers, distributors, agents and supply partners. Browse opportunities by sector, then tell us which products match your business. Email: b2bpartnerships@scapartner.com
Send your product interest
Tell us the sectors and product lines you want, the countries you cover and indicative volumes. One email is enough to start.
We match live mandates
Our desk identifies the manufacturers with an open mandate for your market and confirms their partner profile, certifications and terms.
Online B2B meeting
We coordinate a structured meeting with the manufacturer. No travel required and no upfront fee to express interest.
Eight steps, from first workshop to final report.
A 36-month programme that maps your target market, builds a longlist of 30-plus qualified buyers, and runs the outreach through to signed business — remunerated through commission on the revenue it creates. A fixed sequence, run by SCA-Partner together with an assigned expert from our network of sector and regional specialists. Every step has defined deliverables.
01- Kick-off workshop & project setup
Remote workshop with agenda, milestone planning and documented minutes. Roles, responsibilities and deliverables are fixed up front.
✓Documented kick-off minutes · Milestone plan
02- Monthly expert session
A 45-minute jour fixe every four weeks on strategy, lead status and next steps, with AI-summarised minutes shared after each call.
✓45-min monthly call · AI-summarised minutes
03- Buyer identification & longlist
A longlist of at least 30 importers, distributors and retailers, ABC-prioritised with verified decision-maker contacts on the A/B list.
✓30+ buyer longlist · Verified A/B contacts
04- Outreach & meeting acquisition
Email, phone and LinkedIn outreach to prioritised buyers, fully documented, targeting a minimum of 10 qualified meetings per year.
✓Full CRM documentation · 10+ meetings/year
05- Business meetings & follow-up
10 B2B meetings organised and moderated, virtual or at trade fairs, with agendas, background research and documented outcomes.
✓10 moderated B2B meetings · Outcome records
06-Negotiation support
Cultural and commercial guidance around each negotiation. Final pricing, legal and contractual decisions stay entirely with you.
✓Cultural & commercial guidance · Your decisions
07- Continuous market development
A local point of contact for you and your buyers over 36 months, repeating steps 3–7 each year to keep the pipeline growing.
✓ 3 new buyers/year · 10 further leads/year
08- Final report
A consolidated report: buyer lists, outreach records, meeting outcomes, conversions and recommendations for the next phase.
✓Full consolidated report · Next-phase roadmap
How the 36 months break down.
A phase band, not a project Gantt. Each phase builds on the last; the pipeline grows continuously across all three years.
Phase 01
Months 1–3
Foundation
Kick-off workshop, buyer longlist and ABC prioritisation. Expert sessions running from day one.
✓Remote kick-off workshop
✓Longlist of 30+ buyers
✓ABC prioritisation complete
✓Expert sessions begin
Phase 02
Months 4–6
Activation
Outreach to A/B buyers begins. First B2B meetings scheduled. Negotiation support activated.
✓A/B buyer outreach live
✓First B2B meetings
✓Negotiation support begins
✓CRM fully documented
Phase 03
Months 7–12
Conversion
Meeting cadence and follow-up build toward the first signed business. Pipeline matures.
✓10+ meetings achieved
✓Negotiations advanced
✓First business closed
✓Relationships established
Phase 04
Years 2–3
Scale
Steps 3–7 repeat annually. Three new buyers targeted per year, plus ten further leads. Final report at end of term.
✓3 new buyers/year
✓10 further leads/year
✓Account relationships scaled
✓Final consolidated report
The model
We earn from the revenue we help you create, nothing before.
No upfront payment and no fixed service fee. Commission becomes due only once you have been paid by a buyer introduced or substantially developed in the project.
✓Commission applies to net revenues with project contacts only.
✓Invoiced within 14 days of your buyer payment clearing.
✓Reported quarterly, with a declining rate across the three years.
Built for companies opening a new export market.
Cross-border production expansion
Manufacturers entering Africa
Producers outside Africa looking for importers, distributors and retail buyers in African markets — and manufacturers seeking African entry without a local sales team.
✓Proven home-market product
✓No Africa distribution yet
✓Need verified buyer contacts
Component & service companies
Specialist B2B suppliers
Component and service suppliers who need qualified buyers, not just a trade-fair presence. You have a specific product and need the right buyer network to match.
✓Niche B2B product or service
✓Trade fairs not converting
✓Need qualified decision-makers
Opening the next target market
Kenyan exporters going global
Kenyan companies opening a new target market without building a local sales team first. We provide the local presence and buyer network you need from day one.
✓Kenyan-based exporter
✓New market, no local contacts
✓Prefer outcomes over retainers
Commission over consulting retainer
Teams that pay on outcomes
Companies that would rather carry a commission on won revenue than a fixed consulting retainer. If we don’t generate business, you don’t pay. It’s that straightforward.
✓Outcome-oriented culture
✓Budget certainty required
✓No appetite for fixed consulting fees
Common questions.
Before you reach out.
Four questions we hear most often from companies evaluating the programme. If yours isn’t here, the contact form is the right next step.
Commission is due only after you have received and cleared a payment from a buyer introduced or substantially developed under the project. We invoice within 14 days of your buyer payment clearing. There is no upfront fee, no retainer, and no commission on revenues from buyers you already hold before the project starts. Commissionable revenues are reported to you quarterly with full documentation.
We assess fit in the kick-off workshop during Months 1–3. We look at three factors: buyer-side demand (importers, distributors and retailers actively sourcing your category), regulatory and logistics feasibility, and your price-point competitiveness in that market. If the fit is weak, we say so before outreach begins — it is not in our interest to run a 36-month programme in a market that will not convert.
The Framework Agreement sets out the exit terms in full. In summary: you may exit at the end of any 12-month phase with written notice. Commission obligations on revenues already generated from project contacts continue for the duration of the original term, even after exit — this protects the work already done on your behalf. No penalty fee applies for early exit; only earned commissions remain payable.
A typical market-entry retainer for a single market runs €3,000–€8,000 per month, payable regardless of results — that is €108,000–€288,000 over 36 months before a single order is placed. Our model costs nothing until revenue is created. The commission rate is applied only to net revenues from buyers we introduce, and it declines each year as the relationship matures. In Year 3, the rate is at its lowest; after the term, the account is fully yours with no ongoing obligation.
Let’s talk markets
Tell us which market you want next.
We are based in Nairobi and work through a network of regional and sector experts. A short call is enough to judge whether the fit is there.
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