For Manufacturers · Lead Generation

Build a pipeline of qualified distributors, agents, and sales partners.

Rigorously prequalified leads, aligned to your product portfolio, target markets, and growth objectives.


Scheaffer & Alpha Partner Advisors offers services directly to manufacturers and industrial firms, designed to connect them with qualified distributors, sales agents, importers, and channel partners actively looking for overseas manufacturers and solution providers. We focus on intermediaries whose customers have predefined demand for your product category — so the leads we deliver convert into long-term distribution relationships.

How we deliver

We design and run a 6–12 month structured campaign to prequalify distributors, agents, and sales partners against your specific criteria — sector, region, channel role, capacity, and existing portfolio fit.

We facilitate warm introductions to qualified distributors, importers, wholesalers, retailers, and sales representatives relevant to your company and product portfolio, expanding your distribution network in target markets.

We focus on intermediaries whose customers already have specific needs for your products. The leads we generate are not only numerous but high quality — driving stronger market penetration and conversion.

We aim to build long-term, sustainable relationships with the relevant distributors, agents, and sales partners on your behalf — not transactional contact swaps

Each lead is qualified against a written scorecard derived from your requirements, so you can compare opportunities objectively and prioritise where to invest commercial time

We combine market intelligence platforms, CRM workflows, and structured human outreach to engage decision-makers at distributors, wholesalers, retailers, and commercial partners at scale.

A structured engagement with measurable milestones.

Each phase has named deliverables and a written status report — so you always know what’s been done and what’s coming next.

  • Product portfolio & ideal-partner profile workshop
  • Written prequalification scorecard
  • Target market shortlist with demand rationale
  • Engagement charter & weekly reporting cadence
  • Long-list of 20+ distributors, importers & agents
  • Competitive distribution landscape brief
  • Verified decision-maker contact data
  • Ranked short-list aligned to scorecard
  • Multi-channel outreach (email, phone, LinkedIn, in-person)
  • Weekly pipeline report with status by partner
  • Discovery calls & opportunity qualification notes
  • Warm introductions to your commercial team
  • Negotiation support & sample / pricing coordination
  • Partner onboarding pack & 90-day activation plan
  • Signed distribution / agency agreements
  • Final engagement report with KPI scorecard