WHAT WE OFFER DIRECT FROM MANUFACTURERS
We collaborate with healthcare companies across various sectors, encompassing a wide range of products.
- Medicine
- Medical Devices
- In Vitro Diagnostics
- Biotechnology
- Medical Instruments
- Medical Consumables
OUR SERVICES
Manufacturer / Suppliers Services
- Partnering with manufacturers by assessing and analysing products and markets, making sure each product is suited to its export-market.
- Advising on current market environments and conditions.
- Consulting on African market opportunities
- Introducing products to well-established, reputable and reliable distributors.
- Conducting market assessments, conducting trade visits, and compiling reports.
- Organising product launches, product and developing brands by implementing short, medium & long-term strategies.
- About finding the Right Distributorship Partner. If you’re reading this, it’s probably because you’re looking for distribution partners. Learn More
Importers / Distributors Services
- Sourcing healthcare products for importers-distributors.
- Facilitating the direct supply of product from manufacturers.
- Sourcing innovative products at international trade shows.
- Assessing product on behalf of importers-distributors to ensure quality and import compliance.
- Assessing manufacturers on behalf of importers-distributors to ensure reliability and professionalism.
- Monitoring the complete supply chain – route-to-market distribution and stock control to avoid ‘out of stock’ situations.
- Collaborating with importers-distributors and manufacturers for sustained, long-term order forecasts.
- About finding the Right Brand to Distribute. If you’re reading this, it’s probably because you’re looking for a new brand to distribute in target market. Learn More
ABOUT US : AFRICA PHARMA PARTNER (APP)
FOUNDED IN 2024 BY VINCENT OLUOCH ODHIAMBO, AFRICA PHARMA PARTNER (APP) WAS BORN OUT OF A VISION TO TRANSFORM HEALTHCARE ACCESS ACROSS AFRICA.
APP’s journey began as an extension of the success of SCA-Partner, a renowned market entry consulting firm. With years of experience facilitating businesses’ growth across African markets, we recognized an undeniable need: the urgent demand for accessible, high-quality healthcare solutions. This realization inspired the creation of APP, dedicated to bridging the gap between global healthcare product manufacturers and the vast, diverse needs of African communities.
What excites us most is the potential to connect the world’s leading healthcare innovations with regions that need them the most. Each day, we work to unravel the complexities of African markets, empowering manufacturers to navigate regulatory hurdles, establish distribution channels, and deliver life-saving products efficiently and effectively.
The story of APP is rooted in a deep understanding of Africa’s challenges and opportunities. From rural clinics in East Africa to bustling cities in West Africa, our mission is unwavering: to ensure that healthcare solutions are no longer a luxury but a reality for millions of people. We understand that every community is unique, just as every healthcare product requires a tailored approach to succeed in diverse markets.
Although APP was established in 2024, our passion for healthcare solutions stretches back much further. For years, we’ve been building partnerships, learning from the intricacies of global healthcare markets, and fostering relationships across continents. From Europe’s advanced pharmaceutical innovations to Asia’s cost-effective medical solutions, we’ve seen how the global healthcare ecosystem can positively impact Africa.
Today, APP is more than just a company—it is a bridge. A bridge between continents. A bridge between manufacturers and markets. And, most importantly, a bridge between healthcare innovation and the people whose lives depend on it.
Our experience has taught us that Africa has so much to offer the world and the world has so much to offer Africa. From groundbreaking medical devices to essential over-the-counter products, APP ensures that no solution is out of reach.
While our headquarters are in Nairobi, Kenya, our impact extends across the continent, driven by a commitment to transform healthcare accessibility and equity in Africa. As we continue our journey, we are proud to partner with you—our valued clients, collaborators, and communities—to make this vision a reality.
Blenders
Dishwashers
Electric Kettles
Fridge/Freezers
Steam Iron
Washing Machines
What We Do.
The building of successful relationships, between businesses as well as between public and private sector, is at the heart of what we do. We engage directly, from concept through drawing up programmes to implementation, to enable our clients to grow their activities and achieve their objectives — without either substantial increased overhead or acquisition, while ensuring appropriate levels of control.
01
Business Partnering
In a business partnership, two or more organisations share their expertise, solutions and services to increase their presence in specific market sectors. We view a business partnership as a long-term relationship, which excludes the possibility of competition between the partners.
The direct benefits of business partnering are accelerated growth, increased revenues, an enhanced value proposition for the customer and a higher return on investment. Moreover, partnering costs less and can be more flexible than a merger or acquisition.
In an alliance, two or more organisations work together to create a set of solutions or services for the user(s) / purchaser(s). Outside the alliance, the parties continue to pursue their own individual strategies and objectives, and may even compete directly. In our definition, an alliance can be a short-term arrangement.
Our Partnering and Alliance Management Programme assists our client to define and test strategy; identify, evaluate and engage with compatible organisations; test the market; and prepare, launch, implement and (when appropriate) exit the partnership / alliance.
Case studies can be provided upon request.→
02
Joint Ventures
In a joint venture, two or more organisations create a legal entity to develop a new set of services.
In addition to its specific legal characteristics, the joint venture may develop its own brand, create its own management team, and use its own balance sheet to develop the business. A joint venture can have a fixed life to deliver a specific project, or an open-ended life.
Our Joint Venture Programme supports our client to determine the relative merits of a joint venture; assists with negotiating commercial terms; launches the joint venture; ensures fair and efficient disclosure of information; and supports the effective winding-up of the joint venture at the end of its useful life.
Case studies can be provided upon request.→
03
New Market Entry
Entrants to a new market often look for alliances, joint ventures or partnerships to maximise the chances of success and minimise risk associated with new market entry.
Successful diversification into new markets involves market research and careful risk management, often in association with the partnerships and alliances in which we specialise.
Our New Market Entry Services include market research; identifying and arranging introductions; recommendations and support with presenting the business case to take account of local market and industry sensitivities; identifying and planning for forthcoming public tenders and major trade shows; managing the response to public tenders; and full service execution as part of our client’s team.
Case studies can be provided upon request.→
04
Start-Up and Early Stage Management
We bring to bear our partnering and new market entry skills by investing management expertise in new and emerging businesses — especially where the client looks for alliances, joint ventures or partnerships to maximise the chances of success and manage risk.
We support our early-stage clients with planning, preparation and review of information processes and systems, and, as required, in negotiation with Funders.
We have been involved with successful start-ups in various sectors.
Case studies can be provided upon request.→
Considering a partnership, joint venture or new market entry?
Scheaffer & Alpha Partner Advisors 