Flexible Monthly Retainer Plans.Choose Your Africa Market Entry Plan.
All plans include a dedicated Africa market specialist, no long-term commitment required. Cancel or upgrade anytime.
Explorer
€499/month
Ideal for European companies taking their first steps into African markets.
- Market entry assessment for 1 African country
- Regulatory landscape overview
- Identification of up to 5 potential distributors
- Monthly market intelligence report
- Email & video call support (20 hrs/month)
- Quarterly strategy review
Growth
€ 999/month
For companies ready to actively develop their African distribution network..
- Market entry strategy for up to 3 African countries
- Full regulatory affairs support
- Active distributor outreach & vetting (up to 15)
- Product registration guidance
- Bi-weekly market intelligence reports
- Dedicated account manager (40 hrs/month)
- Trade show representation (1 event/quarter)
- Contract negotiation support
Expansion
€1,999/month
Full-service Africa market management for companies scaling across the continent.
- Market entry strategy for up to 5 African countries
- Complete regulatory affairs management
- Unlimited distributor network development
- Full product registration management
- Weekly market intelligence & competitor analysis
- Dedicated senior manager (80 hrs/month)
- Trade show representation (2 events/quarter)
- Digital marketing campaigns for African markets
- Ongoing contract & partner management
All prices are exclusive of VAT. Custom enterprise plans available for large-scale market entry programs. Contact us for a custom quote.
Why a Retainer Pays for Itself
Side-by-Side Cost Comparison
Building an in-house Africa team costs 8–16× more than our retainer — without the network, regulatory expertise, or speed.
| Cost Element | DIY / In-House | Explorer | Growth | Expansion |
| Monthly Investment | €0 retainer | €499/mo | €999/mo | €1,999/mo |
| In-house Africa specialist salary | €8,000–€12,000/mo | Included | Included | Included |
| Regulatory consultant fees | €3,000–€6,000/mo | Overview only | Full support | Fully managed |
| Distributor sourcing cost | €5,000–€15,000 one-off | Up to 5 | Up to 15 | Unlimited |
| Trade show representation | €4,000–€8,000/event | — | 1/quarter | 2/quarter |
| Estimated total DIY cost/mo | €20,000–€41,000 | ~€499 | ~€999 | ~€1,999 |
| Estimated savings vs. DIY | — | Up to €40,501/mo | Up to €40,001/mo | Up to €39,001/mo |
Estimated Market Entry Timeline
Every month of delay costs revenue. Our retainer clients reach first commercial sale up to 30 months faster than going it alone.
| Market Entry Milestone | DIY / In-House | Explorer | Growth | Expansion |
|---|---|---|---|---|
| Market research & country selection | 3–6 months | 4–6 weeks | 2–3 weeks | 1–2 weeks |
| Market entry strategy & regulatory requirements defined | 2–4 months | 6–8 weeks | 3–4 weeks | 2 weeks |
| First qualified distributor or commercial partner signed | 6–12 months | 3–4 months | 6–8 weeks | 4–6 weeks |
| Commercial readiness (compliance, pricing & go-to-market) | 8–15 months | 4–6 months | 2–4 months | 1–2 months |
| First commercial sale | 18–36 months | 10–14 months | 6–9 months | 4–6 months |
| Time-to-market savings vs. DIY | Baseline | Save 6–18 months | Save 12–24 months | Save 14–30 months |
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